The Now, Next, Beyond Consumer

COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?

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The future of the consumer

Watch EY Americas Consumer Leader, Kathy Gramling, talk with CNBC about which consumer behaviors and preferences are temporary reactions to COVID-19, which are long-lasting changes post the pandemic, and how retailers and brands must shift now to thrive in the future with this forever transformed consumer.

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