The Now, Next, Beyond Consumer
COVID-19 has transformed the lives of consumers. What do they value? What will it take to serve them? How will your business adapt?
The future of the consumer
Watch EY Americas Consumer Leader, Kathy Gramling, talk with CNBC about which consumer behaviors and preferences are temporary reactions to COVID-19, which are long-lasting changes post the pandemic, and how retailers and brands must shift now to thrive in the future with this forever transformed consumer.