How does disruptive strategy differ from strategic planning?

Disruptive strategy leverages new ways of thinking about your business. With new business models augmented by cutting-edge proprietary AI tools that help make accurate, explainable predictions and a deep understanding of the geopolitical forces shaping this world to find a growth path that goes beyond business as usual. Learn more about EY Growth Platforms

How can we build a new P&L and turbocharge the core?

With a venture-backed mindset we help you leverage the critical components to build a thriving corporate venture: value propositions, proprietary knowledge, tech stacks, data and AI, operating models, commercial strategies, distribution channels, people and organization. Find out how EY-Parthenon practice can help you build your next corporate venture .

How can companies disrupt their own strategy to future proof?

Companies can unlock new innovative strategies that they were unaware of through an immersive experience that pushes participants to challenge themselves — and pressure-test their best ideas. Learn more about The Toughest Opponent .

How can we navigate a path to growth through geopolitical risks?

Our Geostrategy team provides political risk consulting that translates geopolitical insights into business strategy. Learn more about our Geostrategic Business Group .

Disruptive Strategy Consulting

Business leaders face disruptions: economic and geopolitical uncertainty; the impact of technologies like artificial intelligence (AI) and quantum computing; and upended supply chains. Harnessing these forces is essential for survival and growth. EY-Parthenon Disruptive Strategy Consulting engages C-level leaders to explore bold innovations and reimagined business models for transformative growth.

Related topics

Strategy by EY-Parthenon

Emerging technology

Digital

The team

Mitch Berlin

EY Americas Vice Chair, EY-Parthenon

Jeff Schumacher

US EY Growth Platforms Leader, EY-Parthenon, Ernst & Young LLP

Praveen Arivazhagan

Chief Venture Builder and EY-Parthenon Americas Corporate Venture Building Leader

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What adopting a disruptive strategy mindset can do for you

Our EY-Parthenon teams don’t just answer the what and how questions on the CEO agenda, we give you tools to lead and help you anticipate challenges that may be months or years down the road, allowing you to develop a disruptive strategy that works in practice, not just on paper, to unlock new growth.

Combining statistical AI backed by up-to-the minute data with our extensive industry experience, our disruptive strategy teams help you take an outside in look at your company to address three key questions:

How can an organization leverage disruption as a catalyst for growth?
How can organizations rewire their business model and ecosystems to thrive amid increasing uncertainty?
When will an inflection point be reached and how can organizations win by anticipating these changes?

The EY-Parthenon approach

Tech-enabled and people centric, EY-Parthenon strategists deploy cutting edge technologies such as neuro-symbolic AI, a venture mindset and deep industry insights to unlock transformative new growth opportunities, even amid economic and geopolitical uncertainty:

Explore real examples of how the EY-Parthenon Disruptive Strategy Consulting team has helped clients

A US-based cryptocurrency trading platform wanted to understand how it could leverage decentralized finance to redefine the future of the financial ecosystem and develop new, robust business models for governance, innovation and compliance.

The EY-Parthenon Disruptive Strategy Consulting team was engaged to:

Research and envision scenarios to define the future of decentralized finance.
Explore how tokenization and digital assets can revolutionize value creation in decentralized financial ecosystems.
Assess future regulatory opportunities and pressures.
Evaluate the potential for decentralized governance models to disrupt traditional compliance and risk management.
Examine the scalability of blockchain and digital assets to support future business models and ecosystems.
Analyze how decentralized finance (DeFi) can unlock new revenue streams and reshape financial infrastructure.
Forecast the integration of decentralized technologies into mainstream financial systems and user adoption.
A manufacturer of residential and commercial industrial equipment sought new growth in smart connected product solutions, offering energy management, real-time monitoring, leak detection alerts and fleet management.

The EY-Parthenon Corporate Venture Building team helped the company:

Leverage its well-established product heritage to innovate with modular electronic controls that has built-in connectivity.
Turn customer partnerships into digital revenue streams, such as subscription revenue from installers for providing high-quality leads for parts, service, maintenance and replacement.
Build new partnerships with demand aggregators and utility companies to offset loads during peak demand periods, generating new revenue from utilities and passing the savings on to their consumers.
Pilot and incubate the new offering in its core business while leveraging customer and other owned relationships, using technology to disrupt a market where it has low market share.
Rivada Networks sought to transform access to wireless infrastructure capacity by replacing outdated spectrum auctions with dynamic scalable connectivity solutions. The aim was to democratize access as demand for it surges.

The EY-Parthenon team helped the company:

Refine and scale its connectivity trading platform by offering cross-disciplinary advice in wireless communications, FinTech, digital assets and tokenization.
Leverage Web3 technologies to support platform development, from concept to implementation.
Explore blockchain-powered solutions for configuring alternative pricing models, shared token based incentives, and smart contract real-time pricing and settlement in a future digital ecosystem.
Create a roadmap with a high level blueprint of the modules, APIs and governance needed for secure, transparent bandwidth trading as well as featured designs for a target minimum viable ecosystem and target operating model.

The result was an innovative technology platform that can help bring efficiency, transparency and flexibility to network capacity management.
Explore the full case study

The EY-Parthenon Disruptive Strategy Consulting team

Learn more about what makes disruptive strategy different

Disruptive strategy leverages new ways of thinking about your business. With new business models augmented by cutting-edge proprietary AI tools that help make accurate, explainable predictions and a deep understanding of the geopolitical forces shaping this world to find a growth path that goes beyond business as usual.

Learn more about EY Growth Platforms
With a venture-backed mindset we help you leverage the critical components to build a thriving corporate venture: value propositions, proprietary knowledge, tech stacks, data and AI, operating models, commercial strategies, distribution channels, people and organization. Find out how EY-Parthenon practice can help you build your next corporate venture.

Explore EY-Parthenon Solutions

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EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com.

EY-Parthenon is a brand under which a number of EY member firms across the globe provide strategy consulting services.

Disruptive Strategy Consulting

Disruptive strategy in action: financial services

Disruptive strategy in action: manufacturing

Disruptive strategy in action: technology

The EY-Parthenon Disruptive Strategy Consulting team

Mitch Berlin

Jeff Schumacher

Praveen Arivazhagan

Igor Mikhalev

Courtney Rickert McCaffrey

David Edelheit

How does disruptive strategy differ from strategic planning?

How can we build a new P&L and turbocharge the core?

How can companies disrupt their own strategy to future proof?

How can we navigate a path to growth through geopolitical risks?

Explore EY-Parthenon Solutions