Today’s consumer packaged goods (CPG) and retail industries are evolving, with brands and retailers experiencing challenges at every turn. New technologies, changing consumer behaviors, margin pressures, profitability challenges, industry convergence and new market entrants are just some of the disruptions consumer and retail industry leaders are facing. To drive long-term, sustainable growth and make transformation a reality, consumer products industry companies and retail businesses need to capture the opportunities these disruptive forces present and develop meaningful consumer journeys to future-proof their business.
Our Consumer in practice playbook series offers practical insights and actionable steps to help retail and consumer products industry leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.