Loyalty programs are the heartbeat of modern business, bridging brands with their consumers’ emotions. In a world craving genuine connection, I'm passionate about crafting programs that win hearts.

Patricia Camden

Managing Director, EY Americas Loyalty Leader

Lifelong learner, passionate about utilizing technology and creativity to help clients meet challenges and grow relationships. Talent developer. Eternal optimist. Proud mom to teens and a black lab.

Patricia is a managing director in the EY Innovation and Experience Design (IXD) practice and serves as the EY Americas Loyalty Leader. Her work focuses on loyalty program design and development, customer experience and marketing. With broad experience across verticals, Patricia has served clients across the following industries: consumer products and retail, travel, financial services, government and public sector, and telecommunications.

Prior to joining the firm, Patricia worked extensively across strategy, marketing and customer experience at highly innovative digital consultancies, including executive roles at leading advertising agencies.

Patricia earned her BS in MIS and MBA in Finance at Wright State University. A lifelong learner, Patricia holds her Certified Customer Experience Professional (CCXP) certification and is a Certified Futurist (CFP) through The Futures School.

How Patricia is building a better working world

I am committed to building a better world by helping clients design experiences that resonate powerfully with consumers. The goal isn't just to drive purchases; it's to transform how customers perceive and value brands. I strive for every brand to forge a deep emotional connection with its customers, moving beyond mere transactions to inspire genuine brand love and affinity. In doing so, we create stronger, more authentic brand-customer relationships that stand the test of time.

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