When it comes to innovation, it’s no longer about failing fast, it’s about scaling fast. Companies are moving beyond incubating and experimentation to take disruptive innovation mainstream.

Edwina Fitzmaurice

EY Global Market Activation Leader

Passionate about purpose, technology, innovation, problem solving and value creation. Maker, writer, speaker and hiker. Life-long learner and teacher. Married mother of two.

Edwina is the EY Global Market Activation Leader, driving market strategies and technology solutions across artificial intelligence (AI), quantum computing, blockchain and spatial computing. She spearheads the global EY organization’s innovations in AI and Agentic Workforce Transformation and the global rollout of Microsoft Copilot. 

Previously, Edwina led the global EY organization’s customer success and product development teams to enable US$50b in professional services. She built the Regional Technology Hubs across the US, EMEIA, China and Japan.

Edwina sits on the World Economic Forum Global Futures Council and chairs Women in Innovation. She is a Board Ambassador for EY’s Center for Board Matters, an Adjunct Associate Professor at Trinity College Dublin, and a TechStars mentor in Silicon Valley. Edwina serves on Microsoft’s Global Customer Advisory Board for Copilot.

A former CEO, COO, and board member, Edwina previously led the global EY organization’s Global Consulting Markets & Business Development.

How Edwina is building a better working world

Edwina works with major EY accounts to help them navigate the transformative age where technology, geopolitical, environmental and demographic change is disrupting their business. She is co-founder of EY’s Cognitive Human Enterprise initiative. This pioneering approach helps solve global-scale human and business challenges by fusing the best of humanity with the leading technology to amplify organizational cognitive diversity. The initiative focuses on full-spectrum diversity and massively multidisciplinary collaboration, leveraging creativity in arts and science with innovation in emerging technologies.

 

Edwina’s latest thinking

    Contact Edwina