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Today’s consumer packaged goods (CPG) and retail industries are evolving, with brands and retailers experiencing challenges at every turn. New technologies, changing consumer behaviors, margin pressures, profitability challenges, industry convergence and new market entrants are just some of the disruptions industry leaders are facing. To drive long-term, sustainable growth and make transformation a reality, companies need to capture the opportunities these disruptive forces present and develop meaningful consumer journeys to future-proof their business.
Our Consumer in practice playbook series offers practical insights and actionable steps to help CPG and retail leaders address a host of top-of-mind issues, navigate disruption and position themselves for both success today and growth tomorrow.
Issue 3
Merchandising and planning
Where retailers and brands seek to differentiate their products and services, create operational efficiencies, manage worker shortages, weather disruption from new market entrants and meet consumers where they are, generative AI (GenAI) can unlock enormous opportunity. But determining whether you’re ready and where to start the strategic GenAI journey is often easier said than done. With this new technology now sparking a major reimagining of how consumer products and retail (CP&R) companies operate, success in today’s environment will require an agile approach and a transformation mindset around the business impact and value creation potential of GenAI across functions.
This playbook offers actionable guidance for CP&R leaders who seek a strategic path forward to deploy GenAI responsibly, with a focus on enhancing efficiency, decision-making, experience and revenue.
Issue 1
Value-driven tech migrations
In today’s CPG and retail space, consumer behaviors and preferences are in a state of constant flux. To succeed, CPG companies, brands and retailers must be more intentional in leveraging tech to streamline operations, create efficiencies and provide better visibility across the business. A well-executed enterprise resource planning (ERP) system implementation or migration can help industry leaders keep pace with the market, meet consumers where they are and unlock enterprise- wide value. But amid cost pressures and other pain points, investing strategically in digital transformation and new technologies is often easier said than done.
This first playbook in our ongoing Consumer in practice series explores the business case for ERP-related investments and tech transformation with an eye toward long-term value creation.
Issue 1
Value-driven tech migrations
Issue 2
Gen AI
Where retailers and brands seek to differentiate their products and services, create operational efficiencies, manage worker shortages, weather disruption from new market entrants and meet consumers where they are, generative AI (GenAI) can unlock enormous opportunity. But determining whether you’re ready and where to start the strategic GenAI journey is often easier said than done. With this new technology now sparking a major reimagining of how consumer products and retail (CP&R) companies operate, success in today’s environment will require an agile approach and a transformation mindset around the business impact and value creation potential of GenAI across functions.
Issue 2
Gen AI