Hyperscalers offer a similar example: while capital spending on AI infrastructure has surged to record levels, employment growth at these firms has largely plateaued since 2021, underscoring the potential for a positive supply shock to translate into structurally reduced labor demand.
Anecdotal evidence also suggests that GenAI is beginning to influence labor productivity. A recent survey by the St. Louis Fed estimates that workers using GenAI saved an average of 5.4% of their work hours, translating into a 1.1% aggregate productivity boost if scaled across the economy.
Among frequent users, time savings were even more pronounced, with 33.5% of users saying it saved them four hours or more, compared to only 11.5% for users who used it only one day a week. While these gains may not yet fully appear in official productivity measures, they signal that AI is already enhancing efficiency at the firm level, laying the groundwork for broader economic impact.
This observation is consistent with our prior analysis in “The productivity potential of GenAI,” where we highlighted the lagged nature of productivity gains following major capital investment in new technologies. Just as the Information and Communication Technology (ICT) revolution of the 1990s required years of complementary innovation, workforce adaptation and process transformation before its full productivity benefits were realized, we expect the current wave of AI-driven investment to set the stage for a similar, and potentially even greater, productivity acceleration in the years ahead.
As adoption broadens and matures, and as organizations integrate AI more deeply into their operations and workflows, the productivity impact is likely to become increasingly visible in macroeconomic data – reinforcing our baseline scenario that GenAI-driven productivity is set to provide a substantial lift to the economy worth $650b over the next decade and lifting real GDP by nearly 2.5% by 2033.