Photographic portrait of Avril Castagnetta
Fueled by technology, marketers are facing new challenges. Today’s marketers need to be a triple threat: analytical, business oriented and creatively inclined.

Avril Castagnetta

EY Americas Insurance Marketing Transformation Leader

Experienced financial services professional. Digital marketing enthusiast.

Areas of focus Insurance Digital Strategy
Office New York, US

Avril is the EY Americas Insurance Marketing Transformation Leader. She focuses on helping firms to solve problems related to customers and growth. She is a translator – either between data scientists or technologists and business leaders, the value she brings is ensuring that technology and analytics deliver actionable insight that results in differentiated customer experiences and grows revenue.

Prior to joining the EY organization, she was a marketing executive, leading teams of data scientists, campaign and customer segment managers in developing and executing customer acquisition, relationship deepening and retention initiatives. As such, she oversaw multimillion-dollar budgets and customer segment P&Ls.

She holds a BA from the University of Maryland and an MBA from the University of Alabama.

How Avril  is building a better working world

“I am building a better working world by supporting EY inclusivity and diversity initiatives by building high performing teams that take full advantage of the power of different opinions and perspectives. I am also passionate about helping our clients face change and preparing them to be ahead of the next wave.”

Contact Avril