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Barb is an associate director within the firm’s CBS Enterprise Technology group. She serves as lead for the EY Experience Platform, powered by Adobe. Barb leads strategic development and implementation of Adobe Workfront and Brand AI platforms, driving innovation and operational excellence across the EY digital experience ecosystem.
Barb is instrumental in aligning technology with business goals, fostering cross-functional collaboration and championing accessibility and user-centric design.
Previously, Barb served as service delivery manager for EY Global Knowledge, where she led the adoption of SAFe Agile methodologies for the Discover program.
Known for her entrepreneurial mindset and ability to build high-performing teams, Barb consistently delivers transformative solutions that enhance knowledge management and digital engagement across the firm.
How Barb is shaping the future with confidence
“Barb is shaping the future with confidence by leading transformative digital initiatives that align with the EY purpose of building a better working world. As the Adobe product and platform lead within EY Technologies, she is at the forefront of integrating AI-driven tools like Workfront and Brand AI into global operations, enabling smarter, more efficient workflows across the enterprise.
Her leadership is marked by an entrepreneurial mindset and the ability to translate complex business needs into actionable strategies. She fosters high-performing teams, drives innovation through SAFe Agile methodologies, and champions accessibility and inclusion – believing that “accessibility opens doors for everyone.”