Lisa Peterson

Lisa is the Americas Marketing Leader for EY Consulting, where she spearheads brand and marketing initiatives to enhance the firm’s market presence and drive business growth. She is known for her ability to connect brand to demand, modernizing how B2B marketing works, simplifying how it scales, and building the EY AI brand to showcase how technology and human ingenuity together can shape transformation.

With a proven track record in technology-driven companies, Lisa has successfully led marketing transformations that leverage AI to optimize customer engagement and drive demand.

Before joining the firm, she built her career leading marketing efforts for global brands, gaining extensive experience in demand generation, digital marketing, brand development, customer acquisition and marketing attribution.

Lisa holds an MBA from Harvard Business School and a Bachelor of Science in Finance, Marketing and International Business from the University of Colorado, Boulder.

How Lisa is shaping the future with confidence

Lisa is shaping the future with confidence by bridging the human side of storytelling with the technical depth of AI and business insight — creating marketing moments that help EY demonstrate its purpose in action: building trust, inspiring innovation and creating a better working world.

She leads teams at the intersection of creativity, data and technology, focusing on transforming marketing into a growth engine that delivers measurable business outcomes. Her forward-thinking approach ensures that marketing remains agile and responsive in a rapidly evolving digital landscape, positioning EY Consulting as a leader in the industry. By championing innovative technologies, Lisa is not only enhancing engagement but also paving the way for data-driven decision-making that fuels sustainable growth.