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Madhurika is a managing director in EY Studio+, helping media and entertainment leaders turn AI into practical products. She focuses on modernizing content workflows, personalizing audience experiences and improving decision-making with trusted data. Working at the intersection of creative and technical execution, she drives alignment, shapes roadmaps and builds responsible AI governance for confident delivery.
Prior to joining the EY organization, Madhurika worked in television marketing. She holds an MBA from the Marshall School of Business, University of Southern California.
How Madhurika is shaping the future with confidence
Madhurika believes the future of media and entertainment will be shaped by leaders who bring clarity to complexity and make decisions grounded in both creative intent and technical insight. She champions an approach to AI that strengthens human judgment rather than replaces it, and she pushes teams to think long term about how technology reshapes talent, culture and audience expectations. Her work centers on helping people operate with confidence in moments of uncertainty by framing problems clearly, using first principles thinking and building alignment around what truly matters. She is committed to a future where innovation is responsible, creativity has room to expand and decisions are made with context and intention.