Financial services impact us all, presenting both exciting and transformative opportunities. I'm proud to lead EY UK&I Financial Services in driving progress, growth and innovation.

Martina Keane

EY UK & Ireland Financial Services Leader

Passionate about driving innovation in financial services. Leads with people focus and client centricity. Mother of two children and two Labradors. Sports fan.

As EY’s UK & Ireland Financial Services Leader, Martina leads more than 500 partners and over 6000 people dedicated to serving the UK & Ireland Financial Services industry and is responsible for some of the firm’s largest clients across the globe.

After joining the global EY organization in 1998, Martina has been a Partner since 2009 and is passionate about driving strategic transformation in financial services and developing diverse and high-performing teams. She was the Deputy Managing Partner and Chief Operating Officer for EY EMEIA Financial Services from 2021 to 2024 and held the role of EY Ireland Financial Services Assurance Leader from 2017 to 2021.

Martina is passionate about driving the diversity and inclusivity agenda, is a sponsor of high potential female development programmes and an active mentor for emerging talent.

In addition to her business degree, she holds a Master’s in accounting from University College Dublin and is a qualified chartered accountant.   

How Martina is shaping the future with confidence

“The Financial Services industry is in a constant state of transformation. My job is about bringing our deep sector knowledge to support clients as they navigate these complex changes and to help the industry do what it does best – create sustainable growth and effectively support hundreds of millions of people who rely on it. To do this, I’m focused on building bold, future-thinking and collaborative teams who are committed to driving innovation and change.”

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