This chimes with the latest EY 2019 Global Telecommunications c-suite study, Accelerating the intelligent enterprise that shows spectrum is the number one regulatory concern among operators, ahead of other issues such as data protection, net neutrality and wholesale pricing. More than 70 per cent of respondents chose “spectrum release and licencing frameworks” as one of their top three regulatory impacts over the next three years.
The large telcos may need to restructure their teams to maintain their enterprise advantage more nimbly. Smaller telcos that could broker 5G cell infrastructure and bespoke network solutions for specific areas or industries might emerge. As could the prospect of industries such as banking, large supermarkets or logistics companies, all wanting, literally, a slice of the action. Peak bodies may need to lobby government for their own specific slices. In Germany, for example, some of the 5G spectrum was set aside specifically for industry bidding.
Bidding on 5G bandwidth
In Australia, the Australian Communications and Media Authority (ACMA), which will run the 5G bandwidth bidding in the first quarter of 2021, as set out in the Five-year spectrum outlook 2019-23, is open to new models of network use. A spokesperson notes that the Minister for Communications, Cyber Safety and the Arts, Paul Fletcher, has recently made the Radiocommunications (Spectrum Re-allocation—26 GHz Band) Declaration 2019 and ACMA is proceeding with arrangements to auction spectrum licences in the frequency range 25.1-27.5 GHz (“the 26 GHz band”) in 29 cities and regional centres.
However, ACMA says it is “yet to finalise the technical framework that will underpin licences in the 26 GHz band. This will only be finalised following stakeholder consultation. However, we expect that the technical framework will be optimised for 3GPP New Radio (NR) technologies – also referred to as 5G. We note, however, that spectrum licences are technology flexible and therefore, while they may be optimised for those technologies, licensees are not required to use those technologies. Whether or not licensees choose to explore ‘network slicing’ under their licences would be a commercial decision for individual licensees.”
For telcos, and new players that may enter the space, Loozen zeroes in on the key challenge: how to create the right commercial model. “Will you just charge the companies for the data used?” he asks. “Or when you introduce really tuned, advanced private networks, will you have certain ‘semi-customised’ packages for SMEs, for example, or will you allow customisation for every client at no cost?” Adopting a more tailored approach is borne out by an upcoming EY Enterprise 5G/IoT survey, says Loozen. “Our forthcoming survey shows that customisation will become a more important attribute that businesses seek from their telco and tech providers in the future,” he says.
There’s also the question of how 5G interacts with new enterprise solutions from cloud technologies and AI (artificial intelligence) to robotic process automation. “Our EY 2019 Global Telecommunications c-suite study found that telcos see 5G (69 per cent), automation (62 per cent) and AI (58 per cent) as the top three drivers of digital transformation. And that for each to deliver maximum upside, they must work effectively alongside, and reinforce, each other.”
Bryant agrees that each licensee will obviously have different priorities, stakeholders and desires. “Our view is the more spectrum for the more people the better,” he says. “The real challenge of network slicing is not only that it’s still new technology that will take time to lock in standards, operating scenarios and general architecture, but it will require a paradigm change in how the network operators sell to businesses. It’s no longer selling a bundled plan where they set up VPNs to branch offices for this and that and away you go. It’s a completely different way of selling to enterprises, especially the smaller enterprises. How do the carriers go through that mind shift? I think it is going to be one of the challenges for the industry.”
What now?
Amid all this noise and haste around 5G, what should businesses do to take advantage of the inevitable shift to 5G? At its most simple, businesses need to go back to basics and look at their processes, asking where the most efficiency gains are. Telecommunications and technology providers also need to act as genuine partners to businesses in a 5G/IoT world. This means truly understanding the industries their enterprise customers operate in, and providing end-to-end solutions that help their enterprise customers achieve far-reaching transformation of business processes.
Telcos and technology businesses also have a lot to gain from considering bold choices regarding their own ecosystem partnerships, selecting which customer types they are targeting and shifting to take advantage of emerging industry opportunities.
Combined with real world pilots currently operating at the Port of Hamburg and elsewhere, the forthcoming EY Enterprise 5G/IoT survey underlines that transformation of operating models will be essential if businesses are to make the most of 5G. “It’s about ensuring that companies are ‘being’ digital and not just ‘doing’ digital applications,” says EY Managing Partner, Oceania Consumer Markets, Jenny Young.
But as Young points out, this is more than a tech play. “Organisations should also consider how they will access the skills they need to take full advantage of 5G capabilities,” she says, “Who will they collaborate with, and who will their partners be? How do they update their workforce? “It’s asking how to bring digital capabilities and behaviours together to fully leverage the benefits of technology. Organisations will fall short if they just buy the technology to improve current processes.”