Aerial view of boat crossing aquaduct in Harderwijk, Veluwemeer The Netherlands. High quality 4k footage
Aerial view of boat crossing aquaduct in Harderwijk, Veluwemeer The Netherlands. High quality 4k footage

The CEO Imperative series

How can a corporate transformation mindset unlock long-term value?

CEOs are committed to transforming their businesses to gain future competitive advantage amid heightened uncertainties in 2025.

In brief

  • A slight rise in CEO confidence signals cautious optimism for transformation and growth agendas.
  • Deal appetite is high, as the most confident CEOs see M&A as a driving force of transformation – and they are ready to act.
  • Decoding disruption is the key to accelerating sustainable growth, but geopolitical uncertainty casts a concerning shadow.

This summary highlights key insights from the EY-Parthenon CEO Outlook Survey – January 2025, which reveals that CEOs are embracing a continuous corporate transformation mindset as a strategic imperative for long-term value creation. Rather than treating transformation as a one-time initiative, leading CEOs view it as an ongoing capability rooted in agility, innovation, and continuous learning. Confidence among CEOs is rising, with a focus on enhancing customer and employee engagement, optimizing operations, and investing in technology. Generative AI and other advanced technologies are now recognized as key levers for business model innovation and productivity, with companies shifting from experimentation to scaled implementation.

Download January 2025 EY-Parthenon CEO Outlook Survey

M&A is poised for a significant rebound in 2025, with 56% of CEOs planning to pursue deals—up from 37% in late 2024. The most confident CEOs are especially likely to use M&A as a catalyst for transformation, seeking not just scale but strategic capabilities, innovation, and resilience. At the same time, geopolitical uncertainty is a growing concern, pushing CEOs to rethink supply chains, market footprints, and operational risk management. Regional dynamics show divergence, with confidence increasing in countries like the US, UK, and China, while concerns persist in places like France, Canada, and Singapore.

 

Talent remains a top priority, with re-skilling and upskilling seen as essential to unlock human potential and support digital transformation. CEOs are placing greater emphasis on personalized, value-driven customer experiences and employee engagement—viewed as more sustainable drivers of growth than short-term financial gains. Sustainability also continues to play a critical role, with ESG initiatives increasingly embedded into transformation strategies. Ultimately, the report calls for CEOs to adopt five behaviors for success: embrace continuous transformation, put humans at the center, focus on long-term value, refine risk management, and use M&A as a transformation catalyst. These principles define the path forward for leaders navigating a complex and uncertain global environment.

 

For more, download the full PDF of the EY-Parthenon CEO Outlook Survey – January 2025.

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