Future-ready beverage strategy and innovation | EY - US

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Key shifts in alcohol and beverage driven by GLP-1

Understanding metabolic health trends and the impact on consumer behavior

44% of GLP-1 users consume less alcohol, even among lapsed users

48% of GLP-1 users prefer sparkling and flavored waters as alternatives to alcohol

47% of users in weight management reported lower alcohol intake after GLP-1 therapy

Review our latest insights on GLP-1 and the future of beverage, from consumer trends to innovation and strategy.

Our latest thinking

Supply chain as a strategic asset for consumer beverage leaders

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How a flexible supply chain raised the bar for the beverage industry

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Trends in the Beverage Industry: Navigating Change and Innovation

Key trends are transforming the beverage industry, including innovation, evolving consumer preferences ...

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The new rules of beverage

From GLP-1s to digital, see how leaders can pivot and scale.

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Hear from our leadership

Robert Holston
EY Global and Americas Consumer Products Sector Leader

Sean Harappa
EY Americas Consumer Products Growth and Beverage Sector Leader

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