Future-ready beverage strategy and innovation | EY - US

Health led shifts redefining beverage demand

How consumer expectations around health and wellness are influencing beverage choices.

58% of consumers pay attention to ingredients when choosing beverages
52% of consumers are willing to pay more for beverages that support health and wellness goals
66% of consumers have already shifted toward lower-sugar or lower-calorie options

Explore insights from the latest EY beverage focused survey around the evolving beverage landscape, from shifting consumer wellness expectations to implications for innovation and portfolio strategy.

Our latest thinking

How beverage brands can win at the moment of choice

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How GLP-1 is driving a new era of alcohol industry innovation

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Supply chain as a strategic asset for consumer beverage leaders

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How a flexible supply chain raised the bar for the beverage industry

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Trends in the Beverage Industry: Navigating Change and Innovation

Key trends are transforming the beverage industry, including innovation, evolving consumer preferences ...

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The new rules of beverage

From GLP-1s to digital, see how leaders can pivot and scale.

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Robert Holston
EY Global and Americas Consumer Products Sector Leader

Sean Harapko
EY Americas Consumer Products Growth and Beverage Sector Leader

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