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Successful campaigns evoke attention, emotion, enthusiasm and passion. They reward speed, message discipline, persuasion and competitive instincts. Successful administrations, including those in transition, must convey stability, consistency, competence and maybe even “business as usual.”
Some campaign capabilities transfer directly, but the transition requires operating discipline, analytical depth, intergovernmental coordination, process management and the ability to work constructively with career government officials and an outgoing administration. Some of these skills might not exist in the campaign, or might not be robust enough for the task of transition.
Given the difference in skill set, it doesn’t mean the campaign team is discarded on Wednesday morning. Many people and capabilities will transfer; others will not. The communications staff who wrote eye-popping texts or stump speeches may or may not be best suited to draft a State of the State address. However, someone who developed complex policy briefs may transition naturally into the next phase.
It is important to assess people against the work that now needs to be done, rather than assume that campaign success automatically translates into transition readiness. Ultimately, the work shifts, and the governor-elect has to decide who has the skills to be part of the next chapter and who may not — all while conveying enormous gratitude for their work that got the campaign to this point.