The solution lies in digital health transformation
1. Improve mental health data collection and analytics for better and more equitable outcomes.
While quality data collection has lagged within the traditional health care system, mental health data collection is woefully inadequate, according to interviews with executives across the globe. As a result, health organizations often lack a true sense of their population’s needs, and the insight needed to proactively intervene on an individual level.
Without that data infrastructure, health organizations are unable to apply basic analytics or artificial intelligence (AI) tools to gather insights on patient demand and needs. As health systems try to build this infrastructure, they should be guided by governance policies that acknowledge the unique data privacy regulations over health and mental health data, and determine how to use the data in ways that ensure trust. When integrating systems and applying AI, that governance will be important to avoid the introduction of bias or hallucinations that could exacerbate already existing challenges.
The survey also found that global consumers are open to digital tools that can help with mental health, as long as health organizations are transparent and help them see the value of using digital health technologies to connect them with providers, peer groups and other supports. More than 60% of US respondents said they would feel comfortable using genetic tests that show whether they are predisposed to have certain mental health conditions; 60% also would feel comfortable using digital technologies that collect and share their mental health data with providers.
Health organizations need to embed privacy and security in their design of all infostructure, apps and algorithms. Patients want to know their data is encrypted end to end and that it will not leave the systems they have approved to access their data.
2. Transform care models for better triage, more prevention and integration.
Interviews and survey results highlight the barriers to accessing timely mental health care, and these barriers can result in inefficiency and waste. When people are not routed appropriately, too many progress to a crisis situation, focusing the system resources on inpatient beds and acute care. Meanwhile, issues that could be resolved earlier with less suffering, cost and burden to the system go unaddressed.
US consumers respondents said they are open to preventative mental health care: 83% indicated they would take a mental health screening annually if it is made available at no or minimal cost, lower than the percentage who reported they would take annual preventative physical health tests like blood tests (89%) but higher than those who would do a skin check (80%). Integrated, patient-centered care models help to decrease stigma and identify issues earlier, and evidence suggests¹ better outcomes in the short and long term.
Interviews highlight the ability of integrated mental health care teams to provide the right level of care when consumers need it, stepping care up and down, especially when many who are struggling don’t know what they need. Nearly 70% of US respondents said they were very or somewhat comfortable addressing mental health care with their primary care doctor, with older generations being more likely to both have a doctor and be comfortable with them. But taking advantage of this opportunity would require integrated data platforms and a more coordinated ecosystem focused on prevention. Payers and governments also have a role to play in incentivizing a shift to more preventative, predictive mental health care that is consistent in quality.
Another digital avenue for health organizations to pursue is to build intuitive, helpful digital front doors via online portals or apps that help make the mental health care experience better and more effective, connecting them to care when they need and clarifying how to get help.
3. Show value and progress to consumers, payers and stakeholders.
The top barriers cited for US consumer respondents are financial or insurance issues. If they are already concerned about affordability, and not convinced of the value, health organizations could make gains by education consumers and other stakeholders about the value of mental health care, helping them understand treatment decisions and show progress.
The lack of measurement-based care hampers the ability of providers to make the case to consumers and payers that mental health care services are valuable. And other stakeholders point to a lack of accountability when it comes to delivering quality mental health outcomes.
Without data, providers also have struggled to show payers the value of these services. “Payers want to have an ROI, the reality is that mental health care delivery has lacked structure, accountability, measurability and transparency for a long, long time,” said Brad Kittredge, founder and CEO of Brightside Health, an online provider of mental health care services in the US. “With cardiac disease or diabetes, providers can show much more rigorous outcomes. There is a lot of science behind mental health care despite the subjective decisions sometimes made,” he said.
4. Invest in the areas where consumers say health organizations are failing in important ways.
Nearly a third of US respondents (29%) cited a lack of mental health professionals with skills specific to their needs as a barrier; 60% of US consumers said they changed their mental health professional to find a better fit, with the top reasons cited as lack of personal connection or compatibility or wanting a second opinion.
The survey findings suggest consumers are overwhelmed with information and don’t know what type of provider they need. They struggle to access care and understand their financial costs, leading to inequities. However, 56% of US respondents said they are strongly or somewhat open to digital apps that would help develop new skills or reinforce positive behavior patterns.
EY consumer research spotlights the points in mental health journeys where health organizations have the most opportunity to improve interactions that consumers deem the most important, but also find the most difficult. Those points are:
- Knowing where to start looking for help with my mental health
- Knowing what kind of mental health professional to seek out
- Getting care in a timely manner when needed
- Choosing the right type of professional that aligns with my needs
- Finding services I could afford
- Being clear on out-of-pocket costs
- Feeling like mental health care is affordable