Case study:
Solving data challenges through a matrixed operating model at a major telecommunications provider
As part of a finance transformation that included an ERP modernization initiative, leaders at the company engaged EY, their lead service provider, to help guide them through the years-long, multifaceted process. EY began by conducting a comprehensive assessment of the current state, including research into the day-to-day tasks of the tax team. Through this exercise, EY identified nearly 1,000 processes within tax related to gathering and manipulating data for reporting purposes.
Together, EY and the company determined that to get tax teams back to doing high-value tax work instead of wrangling data, the company needed a cross-functional swat team – with representatives from finance, supply chain, procurement and tax – all focused on designing a unified data model and standing up a team to manage it.
A critical first step was establishing a data center of excellence (DCOE). The DCOE brought together leaders from finance, supply chain and procurement to tackle common data challenges and understand data-related tax reporting requirements. Each organizational function established governance committees for regular oversight, risk assessment and proactive problem-solving, thereby removing barriers swiftly and effectively. This ensured high-level oversight, alignment of activities across all business functions and a clear vision for the transformation.
Under the umbrella of the DCOE, the company launched multiple specialized squads – each dedicated to distinct business areas such as tax, financial planning and analysis, procurement, and supply chain. Through this innovative squad model, tax professionals became embedded directly within business operations, which was a substantial shift from traditional, siloed models. As a result, tax professionals started collaborating more closely with data specialists so they could proactively address tax-specific data requirements that could be built into the new ERP, as well as data management responsibilities that could be shifted to DCOE.
Implementing this matrix-modeled approach delivered numerous benefits, including:
- Proactive problem-solving: business leaders now have direct access to tax professionals within the squads, facilitating early identification and resolution of potential data challenges.
- Efficiency and automation: resolving data issues upstream significantly reduced the need for tax personnel to manually prepare data using tools like Alteryx.
- Enhanced focus on high-value activities: tax professionals spend less time on data wrangling and more time driving strategic value.
The tax function at the company was the first successful adopter and advocate of the squad model, clearly demonstrating quantitative and qualitative benefits. Access to better, more reliable data has significantly improved tax reporting efficiency and effectiveness.