BorderCrossings with EY transfer pricing and tax professionals - September 2026

Transfer pricing in the age of digital transformation

Digital transformation and the resultant emerging business models are reshaping global value chains and creating new transfer pricing, tax and controversy considerations for multinationals. The September BorderCrossings webcast will explore sector trends, evolving guidance and pricing methodologies for digital products, services and content delivery.

Panelists will discuss:

• Business changes and trends resulting from digitization of some of the largest sectors of the global economy, in the context of new and emerging global tax legislation, as well as updated transfer pricing guidance from the IRS
• Transfer pricing methodologies used to price digital products, services and content delivery and their taxation and controversy implications
• The potential role of AI in developing the processes and governance that tax departments need to maintain to validate their approaches

Learning objectives

Explore the effects of digitization on global value chains; analyze transfer pricing methodologies for digital products, services and content delivery; discuss how to leverage AI to validate business approaches.

Panelists

• Melody Leung, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP
• Jamie Wolfe, Principal, International Tax and Transaction Services, Ernst & Young LLP
• Nicholas Wolley, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

Moderator

• Sirsha Chatterjee, Principal, Transfer Pricing, International Tax and Transaction Services, Ernst & Young LLP

EY webcast managed and produced by Ernst & Young LLP’s Tax Technical Knowledge Services Group, Washington, DC: Lynn Fairfax.