EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.
Recent Searches
In this webcast, EY leaders explore how AI is transforming marketing strategy, operating models and customer engagement.
In the latest EY Studio+ point of view, the Future of Marketing explores how AI is transforming marketing strategy, operating models and customer engagement, helping leaders understand what it takes to thrive in an increasingly AI-enabled marketplace.
Join EY Americas Loyalty Leader Patricia Camden and Steven Bailey, EY Americas Commercial Excellence Leader, for an in-depth discussion on the findings from our Future of Marketing thought leadership. They will explore how AI is changing the way customers discover and interact with brands, why marketing organizations must evolve from campaign-based execution to continuous engagement, and what leaders can do to balance innovation with trust, governance and human judgment. The session will provide practical insights into how marketing teams can adapt their strategies, capabilities and operating models to create meaningful business impact.
Topics discussed include:
- How AI is reshaping marketing strategy, customer engagement and brand discovery
- The operating model and capability changes needed to support an AI-enabled marketing organization
- Key actions leaders can take to scale AI responsibly