Customer

In today’s world of empowered customers, competitive advantage comes through building trust. 

Transformative experiences that move people and shape markets

EY Studio+ combines design, technology and commercial insight, augmented by EY.ai and powered by our full spectrum of services.

EY Studio+ Shape the future with confidence

Powering next-gen services with AI in regulated industries 

Agentic AI advancements will shift investment to agentic experiences, but keeping humans at the center of customer experience transformation will be critical. Our research with MIT Technology Review explores this pivotal shift in regulated industries. 

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From AI to AX: empathy demand in the next generation of AI-powered services

In the latest edition of Human Signals, we reveal how understanding biases for human interaction can shape the future of customer service. Discover insights on co-creating AI models that address consumer empathy demands, like transparency and control, when stakes are high.

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Our latest thinking

How to consolidate your CRM tools — and make more time for sales

Overlapping and legacy customer management systems lead to time-sucking busywork that could be better spent closing deals. Read more.

How to support business customers when energy is everyone’s business

Reflect on IUCX to discover how utilities innovate to meet rising business energy demands amid evolving industry landscapes

How does marketing adapt when AI gives your product a personality?

AI is redefining marketing, shifting the focus from transactional interactions to relational experiences between brands and consumers. Read more.

What if GenAI can help government offer world-class customer service?

Explore how GenAI can help government agencies deliver personalized, efficient customer service, closing the gap with the private sector. Learn more now.

Putting a premium on human intelligence

Use GenAI to optimize your marketing content strategy and comply with disclosure requirements and expectations.

Are your customers content with your marketing content?

Use GenAI to optimize your marketing content strategy and drive growth. Reveal the humanity behind the data.

How can GenAI turn personal into personalized?

Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.

How CMOs can leverage the full potential of creative

Brands face the challenge of producing content that's more personalized yet cost-effective. Learn more.

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

Four hurdles insurers can navigate to improve user experience

Why it’s time to improve user experience in insurance. Learn more.

EY Future Consumer Index: when talk turns into action, be set for change

Climate change is becoming a growing reality for people around the world, and disrupting ingrained consumption habits. Learn more.

If you could meet tomorrow’s consumers today, what would you ask?

Using generative AI personas to bring to life tomorrow’s consumers today, we’re helping businesses shape preferable futures and stay relevant. Find out more.

How to unlock business growth by putting customers at the center

To thrive in challenging market conditions, entrepreneurial businesses are building deep and enduring relationships with their customers. Learn more.


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