Photographic portrait of Peter Neufeld
Digital service design helps clients stay relevant in their customer’s financial lives by harnessing insights and technology to create experiences that help people make better, more informed, decisions.

Peter Neufeld

EY EMEIA Financial services Digital Customer Experience Leader

Experienced digital executive. User-centered design champion. Emerging digital trend analyst.

Office London

Peter Neufeld leads the Digital and Customer Experience capability, and the EY-Seren team for Financial Services in the UK & EMEIA.

Through his work, he is helping organizations gain competitive advantage by becoming customer-centric in everything they do. This encompasses everything from putting research and insight at the heart of proposition development, to creating and improving innovation functions, and championing service design and design thinking inside of large organizations. He encourages new ways of working and using digital technologies to transform how financial services are delivered to consumers.

Over the course of his career, Peter has built digital agencies and developed award winning digital experiences, programs and solutions for start-ups, SME's, Fortune 500 and FTSE 100 companies.

Peter holds a BA in English from California State University.

How Peter is building a better working world

“I want to help clients create profitable and efficient digital products and services that will help people make great financial choices and decisions for themselves and the people that matter most in their lives. I believe this will help build a better working world and allow the market and economy to thrive in a sustainable manner.”

Contact Peter