HumanBranding | Johanna Faigelman
HumanBranding operates at the intersection of business and anthropology, the original behavioral science, leveraging its proprietary Applied Anthropology Thinking™ (AAT) model to uncover the unseen drivers of human behavior. The company decodes emotion, context and cultural nuance to help organizations make more human-centered, strategically sound decisions. Specializing in the life sciences sector, HumanBranding partners with some of the world’s most influential pharma and biotech companies to support drug launches, map patient journeys and unearth the complex dynamics between physicians, caregivers, patients and any relevant stakeholders to provide actionable insights. The firm also brings its methodology to consumer goods, finance and technology industries to deliver insights that traditional research often overlooks.
By combining rigorous behavioral science with real-world business fluency, HumanBranding delivers transformative insights that reveals not just what people do, but why. The company has headquarters in Toronto, Canada, with an office in New Jersey, USA, with a growing footprint across North America and beyond.