Sports and live experiences

We leverage our experience to design better gameplays for superior outcomes. The business of sports and live entertainment requires innovation, a global mindset and agility at the champion level.

Our latest thinking

Top five media and entertainment trends to watch in 2025

Top five media and entertainment trends to watch in 2025. Find out more.

How technological transformation can enhance theme park experiences

Harnessing technology transformation and data for enhanced customer experiences with AI, personalization and gamification.

Key trends to watch in the media and entertainment industry in 2024

Media and entertainment industry trends for 2024. Read more.

How cruise lines can win Gen Z and the travelers of tomorrow

Younger cohorts have lower brand awareness and unique preferences, our survey shows. Learn how to capture the new-to-cruise segments.

How digital transformation helped benefit fans and the bottom line

With help from EY, the professional sports franchise was able to turn big data into even bigger value.

How digital transformation opened new channels for growth

With help from EY professionals, Royal Caribbean’s digital-first approach is transforming their business and the cruising experience.

How harnessing technology at speed is creating an engaging fan experience

In just eight weeks, EY and Rock & Roll Hall of Fame created a digital platform to capture the votes of millions of fans.


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