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How EY can help
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EY Data and Insight-Driven Transformation teams can help you use technology and data to modernize and innovate your business and prepare for future disruption. Learn more.
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PE Pulse: explore US industry market trends and what private equity leaders are focusing on in 2025.
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EY-Parthenon private equity teams help clients to implement strategies which put their financial resources to work to generate returns. Learn more.
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1. Private credit: high yield to investment grade and beyond
Private credit is becoming central to the PE ecosystem, with the US market doubling since 2019 to nearly $1.3 trillion and over $400 billion in dry powder.1 While recent bankruptcies underscore the need for disciplined underwriting, the broader credit environment remains subdued for leveraged loans. As private credit expands beyond traditional structures, the $40 trillion investment-grade segment presents a major opportunity.
The lines between banks and private lenders are also blurring, with banks increasingly lending to private credit funds. This shift reflects a broader rebalancing: Borrowers are prioritizing speed, certainty and customization over conventional financing routes. As supply and demand dynamics evolve, private credit offers a flexible, proactive alternative across borrower segments and significant growth opportunities for PE.
2. Evolving the PE lifecycle through technology
PE firms are accelerating transformation, embedding technology across the investment lifecycle to meet rising investor and stakeholder expectations. As fundraising concentrates among the largest firms, LPs are prioritizing scale, operational sophistication and platform capabilities. Mid-market firms, meanwhile, are differentiating through specialization, agility and deep sector expertise. Regardless of size, success now hinges on the clarity of the strategy, disciplined execution and the ability to deliver value — enabled by data, technology and AI.
Rather than employing discrete functional use cases, leading firms are rethinking how AI can be applied across the entire value chain — from sourcing to exit. This shift reflects a broader evolution from technology as an efficiency play to a strategic enabler of differentiated value creation. Firms are investing in proprietary platforms, predictive analytics and digital infrastructure to unlock new performance levers.
They are also recruiting data scientists and AI specialists. According to our latest Private Equity Pulse survey, 53% of PE firms expect to hire more specialists in digital transformation than in prior years, and 51% said they are seeking more data scientists and experts in AI.
3. LP diversification: retail, retirement and sovereign surge
Limited partner profiles are diversifying rapidly. Semiliquid funds continue to grow, offering broader access to private markets. With this shift, regulators and industry bodies are increasingly focused on ensuring transparency, education and appropriate investor protections.
The U.S. Department of Labor’s 2025 rescission has helped open the door for potential 401(k) access to private markets. The third quarter EY Private Equity Pulse notes that 90% of general partners are at least “somewhat interested” in developing defined contribution products, with 24% already designing offerings. Large plans are expected to pilot private market sleeves in target date funds, likely starting with private credit and tightly capped for liquidity. Record-keepers and fiduciaries will push for stronger valuation and operational disclosures, reshaping the fund design and governance.
At the same time, sovereign wealth funds (SWFs) are becoming increasingly active participants in PE. The largest buyout of 2025 involved SWF capital, and their US presence continues to expand. These investors are evolving from passive allocators to strategic partners, coinvesting and shaping the portfolio strategy to drive long-term value creation.