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Brand loyalty starts with understanding customers, and understanding customers starts with data. The EY Loyalty Market Study 2026 surveyed more than 1,400 consumers and 300 corporate loyalty leaders across multiple industries to uncover how loyalty programs can deliver the greatest value for customers and brands alike.
Join EY Americas Loyalty Leader Patricia Camden and Michael Anders, Principal, Strategy and Execution, EY-Parthenon, Ernst & Young LLP, for an in-depth discussion on our findings, exploring how loyalty programs continue to grow in strategic importance and deliver strong business results, even as consumer expectations and behaviors begin to shift. Building off insights from our 2024 and 2025 studies, we’ll examine what this means for brands today, including how experience, digital engagement and the expanding role of AI are shaping the next phase of loyalty.
At the end of the webcast, attendees will be able to:
- Describe how loyalty programs are evolving in today’s market.
- Recognize key shifts in consumer expectations and behaviors across loyalty programs.
- Identify the major trends influencing the future of loyalty strategy and design.
Presenters:
- Patricia Camden, Managing Director, EY Americas Loyalty Leader | EY - US
- Michael Anders, Principal, Strategy and Transactions, EY-Parthenon, Ernst & Young LLP | EY - US
- Caroline McTish, Senior Manager, Consulting, Ernst & Young LLP
- Zach Backus, Senior Manager, Consulting, Ernst & Young LLP
- Olivia Glick, Senior, Consulting, Ernst & Young LLP