With customer expectations higher than ever, CMOs have a huge opportunity to be the catalysts of their brands’ purposeful growth by driving human-centered responses throughout their organizations.

Philippe Najjar

Partner, Consulting, EY Consulting LLC

Helps organizations focus on their customers. Fervent football supporter. Skier, wakeboarder. People advocate. Father of two.

Philippe is a partner in the EY Consulting Business Transformation practice, driving the customer and growth solutions across the real estate, hospitality and tourism sectors.

For more than 15 years, he has advised C-suites to design and execute customer-centric growth strategies powered by transformed marketing, sales and service while designing engaging experiences that build trusted relationships. This includes more than 20 transformation programs from customer strategy definition to execution with a focus on real estate mixed-use communities, tourism destinations, retail and shopping centers.

Prior to joining EY, Philippe led various customer and digital transformation programs in the telecommunications industry, from strategy definition to implementation, as part of a global management consulting firm.

He is a regular speaker on topics related to customer centricity and disruption.
 

How Philippe is building a better working world

“Building a better working starts with people. It is our DNA and at the center of everything we do. I believe people should bring the best versions of themselves to work and have a healthy work-life balance. It makes us more efficient, appreciative and seen as role models by our clients and colleagues.”

Philippe’s latest thinking

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