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EY-Adobe Alliance
EY teams’ approach to Customer Experience (CX) combined with the power of Adobe's end-to-end digital suite can help organizations drive growth, break through digital barriers and increase customer engagement.
Our offerings
- Personalization at scale
- Commerce
- Content management system
- Marketing strategy
The rapid growth of the EY-Adobe Alliance is a testament to the EY focus on driving business value and building integrated, intuitive and engaging customer experiences.
Our latest
- Thought leadership
- Case studies
How digital transformation helped benefit fans and the bottom line
With help from EY, the professional sports franchise was able to turn big data into even bigger value.
How streaming services can drive profitability with customer centricity
Personalization can benefit video streaming services and increase customer value. Read more about the EY and Adobe alliance research.
How music companies can evolve the fan experience
To meet fan demands for new kinds of experiences, music companies will need to listen, engage and deliver in profoundly different ways. Learn more.
How modern data management helps organizations unlock deeper insights
Leverage the latest technology to drive better regulatory compliance and B2B insights.
How next-gen data management enables a 360-degree view of B2B customers
Unified customer profiles enable real-time insights to support the hyper-personalized experiences customers expect.
How to demonstrate marketing impact on sales by eliminating data silos
Learn how data-driven B2B sales insights help break down silos and shine a light on marketing impact.
How a B2B company drove engagement by transforming its D2C platform
Discover how Merck Animal Health modernized its HomeAgain® e-commerce site to offer a robust online customers experience and drive growth and expansion..
Our latest thinking
Putting a premium on human intelligence
Use GenAI to optimize your marketing content strategy and comply with disclosure requirements and expectations.
How technology empowers compliance in personalization at scale
Discover how financial services can use GenAI to balance personalization at scale with risk management and compliance. Turn compliance into a competitive advantage.
Boost brand loyalty and grow with new GenAI marketing capabilities
GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.
First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.
How data management can establish trust and transparency
Data privacy and the ever-evolving means of gathering data can make or break a brand’s relationship with its customers.
Cookie-less Playbook: how to enable first-party data for the end of third-party cookies
With the end of third-party cookies, first-party customer is critical. Learn the top five considerations for enabling first-party data.
EY-Adobe Alliance: How can GenAI revolutionize customer experience and data regulation?
GenAI is transforming business for forward-thinking organizations, enhancing customer experience and responding to data regulation.
Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.
How GenAI transforms the B2B customer experience with first-party data
Digital technology is providing more direct ways for businesses to engage customers and gain greater insight into their wants and needs. Learn more.
EY-Adobe Alliance: Enhancing CMO’s customer-centric approach with AI
Discover GenAI’s role in reinventing customer experiences with EY-Adobe Alliance. Uncover strategies CMOs can use to amplify personalization, content and digital value.
How ecosystems transform customer journeys
Discover how an EY-orchestrated ecosystem can help companies create differentiated customer journeys.