EY and Adobe alliance

By combining EY business transformation experience with the power of Adobe technology, we help clients develop a human-centric, digital-first business strategy, as well as operational and technology road maps for execution that turn strategy into action.

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The team

Erik Larson

Erik Larson

EY Americas Customer Experience Technology Leader

Tony Guerrero

Tony Guerrero

EY Global Adobe Alliance Client Executive; Associate Director, Technology Consulting, Ernst & Young LLP

EY and Adobe Solution Partner logo

    Customers expect digital interactions that are relevant, connected and highly personalized. Transforming to keep pace with shifting customer behaviors and preferences is no longer optional for companies — it’s essential. Yet the data and technology required to deliver seamless customer experiences can be complex and challenging. Here's how we can help:

    Our solutions

    • Unlocking the value of marketing investment

      No matter where you are in your digital transformation, maximizing the value of your investments is paramount. EY professionals help clients optimize the assets they have, while making the right investments in additive solutions that will provide value and help them reach the next level of maturity in their transformation. Through better insights, connected channels and data quality, EY professionals help clients measure and gain true value from their technology stack.

      • Performance marketing and return on investment (ROI)
      • Unification and activation
      • Data strategy and governance

    • Putting humans at the center; transforming the customer journey

      We understand the goal of marketing’s interaction with customers is to be able to deliver the right message, at the right time, to the right person in the right channel. Leveraging Adobe’s suite of communication, experience, content and marketing tools, we help clients connect content and data with new and emerging technologies so that they can create personalized customer interactions with every step along the customer journey.

      We also help our clients bridge the divide between marketing and other decision-making corporate functions, eliminating silos. With roots in the back office, combined with the investments we’ve made in new capabilities in the front office, EY teams are uniquely suited to provide end-to-end transformation services, from strategy to execution to measuring success.

      • End-to-end customer experience 
      • Smarter experiences: personalized recommendations and next-best-action 
      • Optimization of marketing, sales and self-service
      • Breaking down silos from the inside out

    • Expanding the digital marketplace

      Digital commerce has unleashed a new wave of innovation in information, transparency, trust, choice and access. Creating a simple commerce user-experience can be anything but. It requires combining the right human experience with the right integrated back-end processing ecosystems. 

      We help organizations create modern, intuitive digital commerce experiences powered by Adobe. EY teams have implemented and enhanced more than 100 customer engagement solutions for a wide variety of clients. 

      • Commerce implementation and optimization 
      • Portals and web content
      • Commerce security 

    Customer case studies

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    EY celebrated as Adobe 2019 Emerging Solution Partner of the Year,

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