Discover how CPG companies are evolving with AI, unified service delivery and agile strategies to meet rising demands and regulations.


In brief
  • CPG companies are transforming with AI to meet rising consumer, employee and regulatory demands.
  • EY and ServiceNow helped a beverage company unify service delivery, boosting efficiency and satisfaction.
  • Cross-functional collaboration and streamlined platforms enable scalable innovation and future-ready operations.

Consumer packaged goods organizations are navigating a landscape shaped by rapid artificial intelligence (AI) adoption, evolving consumer and employee expectations and the need for seamless omnichannel engagement. These forces not only accelerate transformation, but also introduce challenges such as data overload and the complexity of converting information into actionable insights. Organizations must adapt quickly to comply with changing regulations and to sustain innovation.

A case study: how EY and ServiceNow transformed employee support for a leading beverage company

A leading beverage company faced persistent challenges in supporting employees across IT, HR and finance. Employees often relied on informal networks and fragmented systems, resulting in inefficiencies and inconsistent service delivery. This led to delays and reduced employee satisfaction.

 

To address these obstacles, the organization partnered with the EY-ServiceNow Alliance to reimagine how employees access support and how core services are delivered. EY and ServiceNow worked closely with the company to design and implement a digital-first, omnichannel approach that incorporated AI technologies for service delivery and productivity. This included deploying AI agents for creating a seamless service delivery experience. Specifically, the solution integrated workflows across departments, enabling employees to access support through a unified platform rather than navigating multiple systems.

 

By leveraging alliance capabilities, the team helped implement a more integrated strategy aligned to the organization’s goals. The ServiceNow platform provided a flexible, AI-first architecture that automated manual processes and streamlined service delivery. Employees could now get their answers directly through conversational AI, submit requests, track progress and receive support through AI agents, improving both efficiency and satisfaction.

The partnership demonstrated how combining technology platforms with collaborative delivery can address real business challenges and create lasting impact.

How an ecosystem approach enables scalable innovation

Organizations are increasingly adopting an ecosystem approach to collaborate with strategic technology providers, reduce integration complexity and support flexible architecture design. This strategy helps minimize vendor dependency and enables scalable innovation.

A unified strategy supports resilience

A unified ecosystem strategy empowers organizations to collaborate effectively, reduce risk and enable scalable innovation. By aligning technology, people and processes, companies can address revenue volatility, margin compression and slow innovation. This approach supports both customer and employee experience, helping organizations remain resilient and competitive in a rapidly evolving landscape.

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