The EY-Adobe Alliance
Deliver personalized B2B experiences at scale

GenAI-powered solutions help CMOs and digital leaders design, launch, and optimize customer journeys—faster, smarter, and fully compliant.

Real-time customer data.Personalization at scale.

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Discover the power of the content supply chain.

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Flexible. Scalable. Streamlined. Digital commerce made simple.

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EY x Adobe co-marketing lockup

Illuminate what's possible in B2B customer experience

EY teams’ approach to customer experience (CX) combined with the power of Adobe's end-to-end digital suite can help organizations drive growth, breakthrough digital barriers, and increase customer engagement.​ Let us help you:

Use real time customer data to achieve personalization at scale

Reveal the full potential of customer-centric growth and drive personalization at scale with the EY customer experience (CX) strategy and implementation capabilities and the power of the Adobe Experience Platform (AEP). Together, Ernst & Young LLP and Adobe empower organizations to capitalize on a seamless CX transformation that places customers at the heart of every engagement.

Discover the power of a content supply chain

The EY-Adobe Alliance revolutionizes the content supply chain, combining our global insights and transformative strategies with Adobe’s advanced technology suite and emerging technologies, such as generative AI (Gen AI). This integrated approach streamlines your content lifecycle, maximizing engagement and delivering measurable results.

Create flexible, personalized commerce experiences

A personalized digital buying experience combines a customer-centric approach with the right integrated back-end processing ecosystems. EY teams can help you build a digital presence, powered by Adobe, that puts the needs of the customer first to earn the loyalty and trust that helps drive revenue.

The power of an ecosystem featuring Adobe

Ecosystems are beneficial in transforming the customer journey because they add momentum. This helps companies transform the journey more quickly, effectively creating a consumer-first reality. 

Learn how the EY-Adobe Alliance can help you develop a customer-centric journey, including collaborative efforts with chief marketing officers and chief digital officers in both B2B and B2C arenas.

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It meant going through every aspect of our system and improving legacy processes, asking ourselves, “Is there a better, more efficient way of operating?

Bob Scheller

Executive Director – Merck Animal Health

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.