Silhouette of young woman standing against illuminated and colorful bokeh lights

How can personalization at scale remain personal?

EY x Adobe co-marketing lockup

Deliver on customer expectations in real time, every time

Customers expect timely, relevant brand experiences. The EY-Adobe Alliance understands the need for personalization at every touchpoint within the customer journey to foster loyalty, increase engagement and drive conversion. 

Reveal the full potential of customer-centric growth and drive personalization at scale with the EY customer experience (CX) strategy and implementation capabilities and the power of the Adobe Experience Platform (AEP). Together, Ernst & Young LLP and Adobe empower organizations to capitalize on a seamless CX transformation that places customers at the heart of every engagement.

Personalization at scale benefits:

  • Collect, manage and unify first-party, real-time data from all channels by leveraging EY advanced data and analytics experience and Adobe generative AI (GenAI) capabilities to inform your personalization strategies and deliver unmatched customer experiences backed by data.

The EY-Adobe Alliance strengthens customer journeys faster, creating the personalized experiences they crave

Putting the customer at the top of your priorities translates into a better bottom line.  The EY-Adobe Alliance can provide the clarity to accelerate your customer-centric transformation.

Personalize-at-scale with the EY-Adobe Alliance

Request a demo

Illuminate what’s possible with the EY-Adobe Alliance at Adobe Summit 2025.

Get the details

Boost brand advocacy and grow with new GenAI marketing capabilities

GenAI is taking marketing on a new path with personalized, compelling engagement and innovative strategies for competitive brand advantage.

Learn more
A young woman in a leather jacket and sunglasses stands by a window in a shoe store, looking thoughtfully towards a display of shoes. The store is brightly lit and filled with people.

How the EY-Adobe Alliance can help:

Together, EY and Adobe can help you gain access to an end-to-end suite of tools that can not only grow audiences, but also measure engagement to continually refine the customer journey. Begin your path to defining digital experiences with an integrated platform designed to amplify growth and reshape the customer experience at scale:

  • Using our experience helping organizations realize the potential of data and emerging technologies like generative AI (GenAI) to optimize decisioning, we can help enable the full potential of AEP’s in-the-moment decision-making capabilities, empowering you to instantly respond to customer interactions with personalized content.

Customer experience services

Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue.

Read more

Customer engagement

Today’s empowered customer wants more than a great product or price — they expect seamless, omni-channel experiences that give them what they...

Read more

Digital Transformation services

We help companies thrive in the transformative age by refreshing themselves constantly, experimenting with new ideas and scaling successes.

Read more

Navigating data regulations and driving better marketing personalization

 

A consumer products organization needed to navigate data regulation and reimagine how it would use first- and third-party data to drive personalized experiences. EY teams helped this company manage multinational privacy requirements, safeguard its customer data, and segment and activate the data for greater personalization.

Related articles

How can GenAI turn personal into personalized?

Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.

Duncan Avis

How technology empowers compliance in personalization at scale

Discover how financial services can use GenAI to balance personalization at scale with risk management and compliance. Turn compliance into a competitive advantage.

Matt Reger

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

Steven Bailey

    EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.