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With productivity becoming table stakes, what can companies do as the race for value intensifies? We believe that as productivity improvements reach their limit, differentiation will come from fundamentally redesigning processes, not just tweaking them, to optimize them for AI. Our most sophisticated clients go deeper in key areas and rebuild processes from the ground up. In fact, EY leaders’ experience suggests that companies that focus on AI-first process reinvention can improve efficiency by more than 90%. Agentic AI — which autonomously manages complex, multi-step tasks without human intervention — is set to supercharge this opportunity, giving companies new ways to manage end-to-end processes.
For example, take customer churn prevention. Traditionally, the process of analyzing and addressing customer loss involves multiple teams, including data engineers, data scientists, marketing analysts and executives moving sequentially through various steps: data preparation, churn modeling, trend analysis, strategy design and campaign execution. Each handoff adds delays and limits agility. In contrast, with agentic AI, the whole process could be performed by autonomous agents working simultaneously in real time. The result is a continuous, self-improving cycle that eliminates handoffs, accelerates decision-making and enables hyper-personalized interventions at scale.1