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Learning from lateral moves on the path to the C-suite
Hatcher is no stranger to the potential disruption of a merger or acquisition. Earlier in his career, when he worked in finance for Coors, he had an opportunity to lead the integration team when Coors merged with Miller in 2008.
Leading that successful two-year integration effort gave Hatcher valuable experience, but his position was eliminated as part of the restructuring. He soon found a new position with Vistar, the specialty foods subsidiary of PFG. While he started out in finance, he moved into a position as head of sales and marketing after five years. “I intentionally took this position as a development step,” says Hatcher. “I don’t have a classic sales background, but I focused on building a strong team, creating clear priorities for the organization to drive growth and then using data to hold the team accountable.”
Hatcher also believes that gaining a different perspective benefits anyone who wants to learn and develop their skills and gain new experience. “I always tell my team to look to the left and right as they think about their careers,” says Hatcher. “To be successful in this company, you need to know the other segments well, not just the one you work in. Our convenience segment is very different from our food service operations.”
Vistar achieved significant sales and market share growth under his guidance, right up until the COVID-19 pandemic halted economic activity across much of the country and world. Sales declined 65% in one month. “It was a difficult time, but we focused on protecting our people and avoided layoffs,” Hatcher says. “We also took steps to protect our customers because if you don’t have customers, you don’t have a business.”
While guiding the sales organization through the COVID-19 pandemic, he was named Vistar’s Chief Operating Officer in 2021. Running a business operation during the pandemic gave Hatcher new insights into how to make decisions quickly, with limited information. One of the key decisions he had to make was when to begin moving toward business as usual. “With all the good information and disinformation we were getting from the field, I had to convince the team that we needed to start ordering inventory and start selling again,” he says.