Consumer Products Industry

Extraordinary relevance is critical for success in today’s dynamic consumer products environment and ever-shifting economic and geopolitical landscape.

EY Consumer Products teams understand the urgent need for profitable growth. By leveraging our deep sector knowledge and strategic ecosystem, companies can simplify supply chains and integrate technology and artificial intelligence (AI) across the enterprise to increase productivity, reduce risks and capture new markets. Our experienced global teams and innovative sector solutions help consumer products companies solve their challenges and accelerate extraordinary relevance for their consumers, customers and capital markets.

Supply chain

Data-driven supply chains designed to predict dynamic market demand and agile inventory systems to meet evolving customer needs.

Case studies

Supply chain case studies

Reinventing the consumer products supply chain for an interconnected future

Today's CSCOs guide their organizations toward a future where the supply chain is a strategic asset.

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Why a reinvented supply chain tastes good to Ajinomoto Foods

Through holistic digital transformation, Ajinomoto Foods North America is saving money and time while getting better results for consumers.

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How a flexible supply chain raised the bar for the beverage industry

The client's goal: better accommodate future growth, predict customer demands, and add agility to inventory and production lines.

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Industry insights

Supply chain industry insights

How strategic operations connect the dots to enterprise performance

Operations should be seen from the customer's lens. Making decisions based on integrated data can help companies balance demand and supply.

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How companies are achieving distribution transformation at speed and scale

Redefining the role of distribution centers and deploying a warehouse management system will help improve global supply chain efficiency.

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Services

How EY can help

Supply chain reinvention

Supply Chain Reinvention helps clients effect a fundamental change in their performance to support sales growth, become more cost-competitive, minimize risk and improve operational resilience.

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Smart Factory

Through a people-centered digital platform and powered by execution applications, EY Smart Factory embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality and artificial intelligence to deliver unprecedented performance.

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Technology and AI

Advanced tech and AI strategies for transforming manufacturing and operations and optimizing systems to increase productivity and profit.

Case studies

Technology and AI case studies

How a flexible supply chain raised the bar for the beverage industry

The client's goal: better accommodate future growth, predict customer demands, and add agility to inventory and production lines.

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How a consumer giant bridged the gap between cyber and business operations

Following a full cybersecurity assessment, a consumer-packaged goods company and EY teams worked to build a sustainable OT cyber program.

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Industry insights

Technology and AI industry insights

The future of autonomous systems: agentic AI in consumer products

Explore the game-changing potential of agentic AI in consumer products, enhancing efficiency and transforming customer interactions.

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How GenAI changes the way CPG and retail operate — and consumers too

Business use cases for generative AI are proliferating. But don’t ignore the profound effect it will have on how consumers live, work and shop.

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What if your workforce could scale without hiring?

Agentic AI-first strategies can scale global business services, delivering cost savings and efficiency to consumer leaders.

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How to shape the future of AI in consumer products

Companies should embrace a spectrum of AI scenarios to drive innovation, efficiency and resilience in an uncertain landscape.

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Ontologies: the missing layer for trustworthy AI in consumer products

How ontologies create trustworthy AI foundations for consumer products, enabling explainable, governed, enterprise-scale agentic AI.

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Services

How EY can help

Transformation Platform

Our digital transformation platform jumpstarts your transformation journey to meet today’s competitive threats and future-proof your business.

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Artificial intelligence consulting services

Through a people-centered digital platform and powered by execution applications, EY Smart Factory embeds manufacturing excellence by arming the shopfloor with dynamic predictive data analytics, virtual reality and artificial intelligence to deliver unprecedented performance.

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Technology

Technology is at the center of business change, enabling organizations to transform their business and operating models and respond nimbly to competitive threats.

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Commercial and growth

Reshaping portfolios and commercial transformations to enhance companies' ability to unlock new sources of value, drive consumer loyalty, and reach new audiences and markets.

Case studies

Commercial and growth case studies

How Wawa is catering to customers with new convenient offerings

Wawa implements new technologies, keeping customers at the center of its offerings.

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Leadership in Action: Painting the big picture

How Kellogg Company Chairman and CEO Steve Cahillane transformed an iconic 117-year-old organization.

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Industry insights

Commercial and growth industry insights

Consumer products leaders seek profitable growth – doubling down on the Four P’s

CPG companies must embark on a journey to master capabilities to win the consumer and drive value.

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Remaking the model: competing with private labels

Explore how national brands can outshine private label products using AI sales strategies, personalized marketing, and loyalty programs.

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How to unlock value from, measure and demonstrate loyalty program ROI

Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge.

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Services

Loyalty programs services

Loyalty is no longer just about transactions, it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.

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Customer experience services

Our approach to customer experience is rooted in purpose, data and technology. We use a framework that focuses on the entire user journey to unlock insights to build game-changing customer experiences. Exceptional engagement drives long-term success and delivers enhanced value and sustainable growth.

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Hear from our leaders

Featured stories and thought leadership

Reclaiming Relevance: Sales and marketing in the age of AI

Connecting decisions across sales and marketing can restore growth, margin and relevance. Learn more.

As AI transforms the consumer sector, we transform consumer enterprises

Discover how agentic AI is reshaping consumer enterprises—uncovering employee concerns and new opportunities for forward-thinking companies.

How Bayer is unearthing agronomy's future with generative AI

Read this case study to learn how Bayer Crop Science is using large language models to plant the seeds of the future.

Today's business insights

The State of CP Report

We believe CP companies can thrive again, and this video explores how. At its heart is a simple but urgent choice: continue defending what’s slipping away, or act boldly to rebuild relevance with the three audiences that matter – consumers, customers (retailers) and capital markets. That means restoring belief in your brands, your strategy and your ability to lead, so you can shape your future with confidence.

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Insights and highlights from CAGNY 2025

Watch this video where three EY leaders experienced in consumer products strategy discuss their takeaways from the recent CAGNY 2025 conference.

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Real Time Insights with CNBC

CPG companies must embark on a journey to master capabilities to win the consumer and customer, and drive value. Rob Holston, EY Global and Americas Consumer Products Leader, speaks about upending old strategic frameworks. "Consumer product leaders must refocus and master the new Four P’s - portfolio, platforms, productivity, and performance.”

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Future in Focus: Modernizing CPG with AI

Discover how a leading beverage company partnered with the EY-ServiceNow Alliance to transform fragmented support systems into a unified, AI-powered experience. The transformation improved service delivery, boosted satisfaction and enabled scalable innovation.

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Our latest thinking

Ontologies: the missing layer for trustworthy AI in consumer products

Learn how ontologies create a semantic foundation that helps enterprise AI reason accurately, explain decisions and scale across consumer products.

James Matcher + 1

Beauty in 2026: what investors will value and what leaders must know

In 2026, beauty and health investors will prioritize durability and authentic value. Invest in your brand's future with new growth strategies.

Katie Johnson

What if your workforce could scale without hiring?

CP companies must embrace technologies like AI, particularly in GBS, where AI can drive cost efficiency, service quality and enterprise agility.

Lokesh Ohri

Supply chain as a strategic asset for consumer beverage leaders

Changing consumer preference is transforming the back-office supply chain to a front-office strategic asset and critical competitive advantage.

Sean Harapko

Trends in the Beverage Industry: Navigating Change and Innovation

Explore key trends shaping the beverage industry, from changing consumer preferences to the role of innovation and technology in navigating market challenges.

Sean Harapko

The future of autonomous systems: agentic AI in consumer products

Discover how agentic artificial intelligence is revolutionizing the consumer products sector by enhancing customer experiences and optimizing operations.

Lokesh Ohri

Reinventing the consumer products supply chain for an interconnected future

Chief supply chain officers lead the charge in transforming supply chains for a new era of profit and innovation. Learn more.

How to use real-time data to mine better insights

Learn how a leader in the food and beverage industry is harnessing the power of information to prepare for what comes next

Milene Carvalho + 2

Consumer Products Industry team

Linda Hill

EY Global and Americas Consumer and Health Leader

Strategic leader focused on innovation. Collaborative team builder. Champion for audit quality. Client-centric problem solver. Avid reader. Ambitious hiker. Occasional middle school sports coach.

St. Louis, MO, United States

Robert Holston

EY Global and Americas Consumer Products Sector Leader

Unlocking differentiated value for consumer-facing companies navigating an increasingly complex, connected digital world. Inclusive leader, high-performing team champion. Ironman triathlete. Foodie.

Miami, FL, United States

Lokesh Ohri

EY Americas Consulting Consumer Products Sector Leader

Consumer products and retail aficionado. Emerging tech, data and AI enthusiast. Innovator. Proud father.

New York, NY, United States

Katie Johnson

EY-Parthenon Americas Consumer and Health Industry Leader

Transaction advisor. Innovator. Passionate about leading diverse teams. Wife. Mom of three little ones. Watcher of trends that will forever change the consumer products and retail industries.

Cincinnati, OH, United States

Sean Harapko

EY Americas Consumer Products Growth and Beverage Sector Leader

Passionate about friends and family. Husband and father surrounded by girls. Outdoor adventure seeker. Proud member of a strong military family. Committed to supporting local community.

Baltimore, MD, United States

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.