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How to make account-based selling work for pharma
Learn more about how EY teams can help you respond to changes that you can’t afford to ignore.
Get our latest insights on what physicians say they are looking for from pharmaceutical companies in the latest EY Provider Pulse Survey.
Discover how to better connect with your target physicians and get a jump on the competition.
Ernst & Young LLP routinely surveys physicians to gain perspective on the evolution of their needs, preferences and behaviors, as well as the implications for pharmaceutical companies. This year’s survey focused on how consolidation in the health care industry is changing physicians’ engagement preferences and what kind of support they want from pharmaceutical companies.
of physicians surveyed have reported experiencing consolidation with a large hospital or academic medical center.
Read about the shift to account-based selling at health care organizations and what this means for pharma companies’ go-to-market and field strategies. We have explored what providers are now asking of pharma companies and how you can maximize your success selling to accounts.