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How a family office can support family needs

From wealth management to succession planning, embedded and single-family offices can strategically coordinate needed services.


In brief

  • Embedded and single-family offices offer an opportunity for families to better manage their investments and other needs.
  • Each type is suited to different needs — while an embedded office leverages existing resources, growing complexity may necessitate a single-family office.
  • Factors to consider include the family’s current needs and long-term goals, advisor coordination and costs, privacy needs, and preferred level of control.

A family office is essentially an entity that manages the financial and personal affairs of a single family. It can range from a small operation, where an executive assistant handles travel bookings and bill payments, to a full-service office. The primary functions of a family office include coordination, responsibility management and support for the family in protecting, growing and improving their wealth and legacy.

A family office supports the family’s vision and legacy, leadership, ownership, and wealth transition.

To ensure the long-term success of a family, whether it includes a family office or not, there are four key strategies to consider:

  1. Growth strategy: developing a plan to grow a more valuable asset base
  2. Company capitalization strategy: securing the necessary funding for growth, whether through bank debt, private equity or other means
  3. Shareholder liquidity strategy: balancing the capital needs of the asset base with those of the family
  4. Generational transition: planning for the smooth transition of leadership and ownership across generations

Considerations for creating a family office

 

Setting up a single-family office comes with its own set of advantages and disadvantages. On the positive side, a family office can provide privacy, risk management and education for family members. But concerns such as the cost of setup and operation, complexity, and the challenge of hiring and retaining the right staff need to be addressed.

 

When considering the establishment of a family office, it’s imperative to have a structured approach. This involves assessing the current situation, designing a suitable framework, building and testing the office, implementing the plan, and then operating the office effectively. Many families jump straight into implementation without effective planning, which can lead to inefficiencies and missed opportunities.

 

When designing a family office, it is essential to inventory all the services and functions currently being handled, decide which ones to bring in-house and establish a clear framework for operation. The establishment and operation of a family office require careful planning and strategic thinking. By focusing on coordination, responsibility management and support, a family office can help protect, grow and improve the family’s wealth and legacy. Whether insourcing or outsourcing functions, the key is to create a framework that aligns with the family’s values and objectives, ensuring long-term success and stability.

Tips for standing up a family office

If a family office sounds like a good idea, you will need to determine what services it should provide and who can use them. Consider the following:

  1. Take inventory of your family’s life. Think about what your business and outside advisors currently do for family members — income tax returns, investment planning, property taxes, home and auto insurance. Each of these could go into the family office, prioritized by importance vs. risk.
  2. Evaluate your family’s complexity. Consider the number of family members, generational reach, number of legal entities, type of assets and any interfamily transactions. Determine if the management of your wealth requires the more organized structure of a family office.
  3. Assess long-term goals. As your life and business become more complex, so too will the services you need from a family office. Develop a future-state inventory of your family’s life and design the family office around these goals.
  4. Review your advisor coordination and costs. If you have numerous advisors for different aspects of wealth management, a family office could streamline the process. In addition, calculate the current costs paid for financial advice, legal counsel, tax planning, estate planning and asset management. Then compare it with the potential costs of setting up and operating a family office.
  5. Consider privacy needs. If confidentiality is paramount, a single-family office may be a more attractive option. You will need to understand what you want to keep in-house and control.
  6. Determine your preferred level of control. If you want to personally direct how certain tasks are conducted, you will need oversight of an individual’s activities. In other situations, your desires will influence how a third-party vendor provides services but doesn’t control their execution.

In-house vs. outsourced family offices

As families grow and the number of family members involved increase, the complications of managing investments, taxes and other financial tasks escalate. In such a situation, family offices can provide a single point of coordination for enhancing wealth management strategies and providing comprehensive support for a family’s varying needs.

One of the critical decisions in setting up a family office is whether to insource or outsource various functions. This decision should be based on several factors, including cost, ability to control, privacy and risk management. Insourcing allows for greater control and privacy, while outsourcing can provide access to specialized expertise and reduce the burden on family members.

A family office can take several forms. An embedded office sits within an operating company, and a single-family office is set up outside the company. A multifamily office is established by a third party and works for multiple unrelated families. The responsibilities a family office assumes make it crucial to weigh benefits against the cost and complexity of establishing and maintaining one.

Embedded family offices offer efficient operations

Embedded family offices are a good starting point for many family businesses because they are set up inside the operating company. They can be easily customized to the family’s needs, from a small office that focuses on a single need to a full-service office that provides administrative, tax, legal, accounting and investment services.

If you are thinking about having a family office, it does not have to be outside your operating company.

An embedded office offers cost efficiencies as it leverages the existing infrastructure of the family enterprise, including personnel and IT support. This structure also minimizes staffing redundancies on behalf of the family and heightens the sense of trust due to the long-standing relationships between the family and employees.

Challenges of this model can include a strain on operations and blurred lines of decision-making, as employees are tasked with the work of both the business and the family office. Embedded offices that start small, focused on tax, for example, can experience incremental responsibility that compounds over time, diluting the original operational intent. There’s even a chance of distractions arising from the family office hindering the core focus of growing the business itself.

If the family and its enterprise grow significantly in complexity and size, the embedded approach might not be ideal. As more employees gain access to sensitive family information, privacy could become a concern. Family members who are less involved in the business may lack equal access to the services. So while an embedded office can be advantageous, it demands a clear structure and processes focused on outcomes.

Single-family offices can handle greater complexity

Families may find themselves outgrowing an embedded office because of an increased number of family members, multiple generations, and privacy and risk concerns. A stand-alone single-family office is designed to handle the greater complexity that can overwhelm an office within the operating company, while still offering a range of personalized services tailored to the family’s needs.

Single-family offices provide a high level of privacy and confidentiality, as information is shared on a need-to-know basis within the office and with third-party vendors subject to risk management policies. This controlled access also helps to coordinate the work of advisors and avoid potential conflicts of interest, while establishing a long-lasting institution that caters to wealth and estate planning across generations.

However, these benefits may come at significant expense. The costs of setting up and maintaining a stand-alone family office can be high, including hiring skilled professionals, investing in the necessary technology and managing operational costs. To manage the operational costs of a single-family office, the expenses are often charged back to family clients and can include a bank-style assets under management charge, a time-and-materials model, or a hybrid model for different entities and complexity levels. Starting and managing a single-family office also involves navigating governance, compliance and reporting concerns.

The cost of running a family office can vary widely. For an administrative office managing assets between $50m and $100m, the annual cost can range from $100,000 to $500,000. While these numbers may seem high, the value of having a well-managed financial life and the peace of mind it brings can justify the expense.

Summary

A family office can take various forms and serve multiple purposes, from managing a family’s wealth to providing consolidated services, such as legal, accounting and investment advice. An embedded office within the operating company can be a cost-effective solution, using existing infrastructures and personnel, but it can strain operations. A single-family office addresses more complex needs and offers a high level of privacy but can incur substantial expenses. Establishing a family office requires assessing the family’s complexity and long-term goals and reviewing advisor coordination and costs.

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