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How smart thinking drives more confident decision-making

Heidi Grant is author of this article.

Diverse thinking styles are powerful tools for business leaders, enhancing creativity and unlocking innovation in a fast-paced world.


In brief
  • Entrepreneurs and other leaders are increasingly tasked with making confident decisions amid constant change and uncertainty.
  • Varied thinking styles can provide new perspectives and deeper insights when we employ them with intention and forethought.
  • This approach to problem-solving leads to more innovative solutions, improved adaptability and greater success in achieving business goals.

Across today’s rapidly evolving business landscape, the ability to navigate uncertainty and adapt is paramount. As such, leaders and their teams must employ diverse ways of thinking to anticipate the future, innovate and manage change effectively, says Heidi Grant, EY Americas Director of Research and Development in Learning.

For entrepreneurs and their dynamic teams, understanding four distinct types of thinking — expert, critical, systems and strategic — and their applications can significantly enhance both creativity and confidence in decision-making. By deploying these thinking styles at the appropriate time, leaders can foster better problem-solving and decision-making approaches through a more comprehensive and confident mindset that drive more successful business outcomes.

Defining the types of thinking

To effectively harness the power of these thinking styles, it’s important to understand what each type of thinking offers and how it can be useful in different contexts.

Real-world applications for smart thinking

 

The following examples further illustrate how and why different types of smart thinking are appropriate in different scenarios. Thought experiments like these can also be helpful for entrepreneurs and other leaders who want to test out these approaches in the low-risk environment of team meetings and discussions.

 

Baggage claim at the airport:

 

Consider a common complaint among air travelers: long wait times to collect checked luggage at the baggage claim carousel. Traditionally, the solution has been to speed up baggage handling or invest in faster conveyor belts.

 

However, by reframing the problem to focus on traveler experience, airports can mitigate the true underlying causes of baggage claim frustrations: boredom, having to stand for a prolonged period after a long, crowded flight, and fear or uncertainty about the possibility of lost luggage.

 

For instance, airport management could install large TV screens that feature bite-size entertainment, redesign baggage claim waiting areas to be more comfortable or offer real-time luggage tracking. This shift in perspective not only improves the traveler experience but also challenges us to think beyond the immediate issue, resulting in a more holistic and thoughtful approach to this universal pain point.

 

World War II plane survivability:

 

During World War II, planes often suffered heavy artillery fire, and many did not return from their missions. Naturally, military unit commanders sought to understand how they could better equip the planes.

 

Expert thinking focused on armoring the most damaged parts of the returning planes on the assumption that these areas must be the weakest from a structural standpoint. However, critical thinking questioned why some planes survived while others did not. Systems thinking recognized that the unit was missing data from the planes that did not return, and strategic thinking focused on the overall survivability of the entire fleet of planes.

 

Ultimately, the ideal solution was to armor the areas that showed no damage on the returning planes, as these were the sections that, when hit, caused the lost planes to go down.

 

Why leaders and entrepreneurs should leverage smart thinking

 

Amid unprecedented competition for customer loyalty and speed to market, being more thoughtful about how to tackle key organizational challenges, both new and recurring, can differentiate both leaders and their companies. By shifting how they see the world and make decisions, leaders also develop a sharper entrepreneurial mindset that can help:


Summary

Understanding and employing the four types of thinking — expert, critical, systems and strategic — can help leaders and their teams think more intentionally and confidently about how they approach problems and make decisions. Leaders who use these insights are better equipped to drive progress and create value for their organizations.

About this article


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