Innovation
Innovation will likely remain a critical lever of growth skill sets, toolkits and mindsets across all levels of work. It’s crucial that new talent strategies reimagine work at all levels, with education as a core enabler to support innovation relevance rather than innovation volume. The opportunity and challenge are clearly outlined in the recent EY-Parthenon Growth Survey, which reveals an expectation versus reality gap in growth derived from AI innovation. While 78% of US executive respondents say that they expect that AI will accelerate growth, only 34% or less say they trust AI to support decision-making in growth-related areas. Tomorrow’s innovation paradigm will require thinking inside and outside the box — areas where leading tools like neurosymbolic AI can spot future growth avenues with the ability to scale them from endowments firms already hold.
A US at 250 imperative: What is the right talent and innovation strategy to leverage new investments in the US?
Resilience
A non-linear, accelerated, volatile and interconnected (NAVI) world requires risk operating models to shift and adapt to the structural change. The data reinforces the urgency: 61% of CEOs anticipate higher operating costs in 2026, and the growth survey identified risk and compliance challenges as the top factor preventing US firms from innovating faster than competitors — ahead of talent gaps or market conditions. Yet, the most confident organizations are already acting: 83% of CEOs surveyed have adapted their strategic investments in response to geopolitics and trade policy shifts in the past 12 months, with 40% accelerating investment rather than pulling back.
Future realities will likely demand strategy-first approaches with new forms of governance and agility. The EY-Parthenon Growth Survey found that the top factor preventing US firms from innovating faster than competitors is risk and compliance challenges, while a quarter of respondents say a lack of internal agility is holding back competitive performance. Confident organizations will likely treat resilience investments as option-creating assets rather than simply as risk costs. They can build this resilience organically and through mergers and acquisitions (M&A), using transactions to drive transformation and strengthen resilience, not just to gain scale.
A US at 250 imperative: What operating model will help organizations to adapt to an evolving global economy?
Growth strategy
Finding sources of growth will likely remain a top agenda priority, though less attainable for those stuck in the past — either from a mindset, skill set or toolkit perspective noted above. Competitiveness to achieve it will probably require business re-invention and AI- and tech-led enterprises that also embody a culture and characteristics of sustainable value. An era of changing rules and norms and competing regulatory agendas will likely surface new opportunities and challenges, as industrial policy, technology and infrastructure build-outs and new foreign policy relations emerge.
This new growth strategy will likely be more selective and built around scenarios that reinforce host-market priorities while supporting transformation and resilience for the enterprise. Recent data from the EY-Parthenon CEO Outlook underscores this shift: 85% of US respondents say that, in this milestone year, disciplined growth and a clear path to profitability matter more than rapid market expansion.
A US at 250 imperative: How should capital be allocated to create value and drive growth?
A growth playbook for confidence and competitiveness
The future growth playbook should define and treat the license to grow as a cross-functional strategic asset. A geopolitical risk outlook, trade forecast or financial plan built around multiple macro scenarios are necessary inputs, but they’re not sufficient on their own. This license should be grounded in national and organizational sources of competitiveness, mapped to operating models, investments, technologies and talent. Executives who understand the trade-offs across these factors will be best positioned to shape their next playbook with both confidence and competitiveness. Those who sustain credibility and trust with governments, markets and society will also be likely to be more resilient in an uncertain world.
At 250 years, the US and its enterprises confront a more competitive world and another chapter of renewal. For US-based and US-anchored companies, the strategic question is not whether opportunity exists, but how to pursue growth with confidence and competitiveness in an increasingly demanding and uncertain global environment.
Those that successfully convert national enablers into durable advantage — while earning and sustaining their license to grow — will most likely define the next era of competitiveness both at home and abroad.