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How GenAI is reshaping the future of tax talent 

A global tax talent deficit has created opportunities for new talent sources. Artificial Intelligence (AI) is reshaping teams and empowering new starters in response.


In brief

  • Tax leaders are recalibrating recruitment candidate qualifications due to a global tax talent shortage.
  • Many organizations are widening efforts to recruit candidates without traditional degrees, which may bring capability risks.
  • Forward-thinking tax leaders are using AI to help reshape roles that are future ready, streamlining tasks and opening new career pathways. 

Tax leaders, faced with a growing talent gap, are increasingly diversifying recruitment efforts to widen talent pools. This includes hiring team members who may have vital hard and soft skills and experience but may lack formal higher education. The recent EY Tax and Finance Operations (TFO) survey found that 62% of tax professionals said they were widening their hiring criteria to include non-graduate candidates.

Myriad workforce factors have prompted this shift in hiring criteria, including a still high 38% of the workforce saying they’ll likely quit in the coming year; demographic shifts from the ongoing retirement of the Baby Boomer generation; and increasing regulatory complexity that requires tax professionals to continuously update perishable knowledge and skills.

AI-equipped tax administrations
of tax leaders expect GenAI to help drive effectiveness and efficiency within their teams during the next three years.

Widening talent pools is only one piece to solving the tax talent puzzle. The success of the new recruits will also rely on their fluency with an expanding toolbox of integrated AI solutions, including generative artificial intelligence (GenAI). Forward-thinking leaders are already finding ways to implement AI to bridge capability gaps; elevate, enable and empower more diverse tax teams; and increase workforce recruitment and retention.

 

Tax leaders are well aware of AI’s transformative potential, with a total of 87% of respondents to the EY TFO Survey saying GenAI in particular will help drive effectiveness and efficiency within their teams during the next three years. This represents a year-on-year increase of 72%. Technologies such as GenAI can also be instrumental in transforming tax teams – as long as solutions are human-centric with experienced practitioners remaining at the center of operations.

 

Here are four key ways tax leaders can harness the power of AI to empower their teams, bridging the talent gap:

 

1. Using AI to automate routine and highly manual tax tasks

 

The latest EY TFO findings reveal tax leaders’ ongoing efforts to flip the function’s focus from routine compliance to specialized tax activities, such as cross-border tax planning, transactions and controversy. TFO respondents said they want to double the time teams spend on these high-value activities.

For far too long people have considered tax an art. In reality, however, it is codified, and many processes can be standardized and automated using AI.

AI can play a lead role in this transformation, ranging from automating repetitive tasks to providing analysis and insights. It can free up limited tax resources for complex and value-added work or enable and accelerate strategic planning.

AI-enabled automation is the key to inverting the workflow pyramid, says Albert Lee, EY Global Tax Technology and Transformation Leader. “For far too long people have considered tax an art. In reality, however, it is predominantly codified, and many processes can be standardized and automated using AI,” says Lee.

Lee maintains that it is now possible for non-Tax specialists (like finance and controlling teams) to initiate AI-automated tax processes, validate outputs and address any exceptions. Meanwhile, specialist tax practitioners have greater freedom to engage in value-added work such as tax law interpretation.

Early proof-of-concept use cases for AI automation include processes that are low risk, are highly manual and repetitive, have a high degree of human error and can adversely impact employee morale. For example, AI solutions can now automatically analyze a 10,000-line transactional account to identify tax-deductible activity, rather than committing human resource to this task. A degree of automation already exists in many other areas of tax, but with advances in machine learning, large language models and natural language processing (NLP), there is now an opportunity to conduct this work faster and more accurately while extracting powerful actionable insights from the tax data.

Denise Parker, EY Corporate Tax Partner at Ernst & Young has been involved in this drive to adopt AI, pushing the boundaries of what’s achievable using the technology within the tax function. She has been at the forefront of introducing Microsoft’s Copilot solution across the EY organization's Oceania Tax operations.

“Automation and AI are transforming how compliance tasks are performed, enabling our teams to handle complex data with unprecedented speed and precision,” says Parker. “The automated mapping of general ledger accounts ensures that tax-sensitive transactions are accurately identified and categorized, reducing the risk of errors and enhancing compliance with regulatory requirements. Meanwhile, transactional level analysis, powered by AI, provides deep insights into financial data, uncovering patterns and anomalies that might otherwise go unnoticed.”

Parker says AI automation has achieved the desired effect, enabling teams to switch focus from routine compliance to high-complexity value-added areas.

2. Enhancing training and accelerating career trajectory

Technologies such as GenAI are also having a powerful impact on tax team training and development both directly and indirectly. Organizations are harnessing AI tools directly to create personalized training programs for new hires, helping them acquire skills needed to bridge the talent gap, and maintain training and development levels as they progress.

According to Kushan Shah, EY Global People Advisory Services Tax Technology Leader, AI is also helping to redefine the very nature of tax teams and the work they do. “GenAI can help new starters more quickly overcome the learning curve of the profession by augmenting much of the traditional task load, and allowing broader application of an analytical skillset,” Shah says.  

Shah reiterates the point that much of the “number crunching” associated with junior roles may soon be transformed, thanks to AI automation. Junior tax practitioners’ skillset growth will likely be accelerated as AI becomes part of daily workflow, enabling them to adopt a more analytical and consultative stance earlier in their career. 

Junior tax team members will also likely feel more fulfilled as they witness firsthand the positive impact their input has on stakeholders thanks to their engagement in higher levels of analytical work and their ability to see the bigger picture.

AI is transforming the nature of work carried out by humans, elevating and enhancing the tax practitioner and giving them a greater opportunity to apply critical consulting skills earlier in their career.

Junior tax practitioners at EY who are engaging with next-generation tech, such as GenAI, not only learn about tax at an accelerated pace, Shah says, but they also achieve a more comprehensive understanding of tax processes and how they fit together.

“We’re not just automating routine tasks,” Shah says, “we’re using AI to transform the nature of work carried out by humans, elevating and enhancing the tax practitioner and giving them a greater opportunity to apply consulting skills earlier in their career.”

3. Automatically generating real-time tax updates

The global tax regulation landscape is complex and fast evolving. Keeping pace with these changes is no longer a potentially expensive and high-risk exercise, thanks to the application of AI.

Machine-learning-powered solutions, such as EY’s Tax and Finance Operate, are designed to continuously scan numerous sources, such as government websites, tax authorities' portals, legal databases and news outlets for any updates or changes to tax regulations.

NLP tools can understand and interpret the language used in legal texts and identify relevant information about new regulations and compliance requirements. When a change is detected, such solutions can issue a real-time alert to the tax team, ensuring they are immediately informed. AI solutions can also help compare new regulations with historical data, helping tax teams understand trends and anticipate future changes. GenAI can then be used to analyze and parse this information before packaging it into a first-draft report for human review before wider dissemination.

Such AI solutions not only reduce the risk of non-compliance and improve tax considerations and decision-making, they also accelerate discovery and free up junior tax professionals’ time for value-added work.

4. Supporting decision-making

The EY organization's latest TFO research identifies “problem solving” and “critical thinking” as among the most important skills to be developed during the next three years. By generating predictive models and simulations, GenAI can help tax leaders design the best tax strategies and improve their decision-making.

AI’s ability to analyze large volumes of tax data not only enables it to identify trends, patterns and anomalies, but with the right models and close human oversight the technology can also help predict future tax liabilities and potential risks. It does this by extrapolating findings from historical data and current trends. It can also simulate various tax scenarios using legislative, economic and business variables to stress test and improve tax positions. AI-powered scenario analysis helps tax leaders to proactively plan for the future, evaluate the potential impact of decisions, and identify and mitigate risks before they arise.

AI is rapidly becoming part of the modern tax team’s DNA

The EY 2024 Work Reimagined Survey recently revealed that tax professionals are more likely to use GenAI in their roles than their colleagues in other functions. This is possibly because the tax function has historically been heavily reliant on spreadsheets. Truly addressing tax’s talent challenges requires organizations to leverage GenAI for transformation. It can help reshape the function in a human-centric way, while freeing employees to focus on high-value tasks, career development, and helping to grow the business.

Summary

Forward-looking tax leaders are using AI solutions, such as GenAI, to empower tax team's new starters and plug the talent gap. In the longer-term, however, a human-centric version of the technology will likely reshape tax teams and the work they do.  

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