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Brand loyalty starts with understanding customers, and understanding customers starts with data. The EY Loyalty Market Study 2025 surveyed more than 1,600 consumers and 350 corporate loyalty leaders across multiple industries to uncover how loyalty programs can deliver the greatest value for customers and brands alike.
Join EY Americas Loyalty Leader Patricia Camden and Michael Anders, Principal, Strategy and Execution, EY-Parthenon, Ernst & Young LLP, for an in-depth discussion on our findings, exploring the growing popularity of loyalty programs, the rising demand for seamless digital-first experiences, and how brands can better meet customer expectations. The team will also highlight key shifts from the 2024 study and what they mean for the future of loyalty.
At the end of the webcast, attendees will be able to:
- Describe how brand loyalty programs are evolving.
- Explain the importance of understanding target customer preferences when developing or refreshing loyalty strategies.
- Identify key trends in consumer behaviors across loyalty programs.
Presenters
- Patricia Camden, Managing Director, EY Americas Loyalty Leader | EY - US
- Michael Anders, Principal, Strategy and Transactions, EY-Parthenon, Ernst & Young LLP | EY - US
- Caroline McTish, Senior Manager, Consulting, Ernst & Young LLP
- Zach Backus, Senior Manager, Consulting, Ernst & Young LLP
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EY’s Loyalty program services can help your business create and implement programs that focus on transforming connections and driving engagement.