Alison Medina

Consumer and Generational Strategist, Consulting, Ernst & Young LLP

Former journalist turned consumer and retail thought leader. Articulates trends and data as human-centric insights. Strategic communicator, storyteller, trend watcher, wife, mom, coach, advocate, ally

Alison studies Gen Z as the change agents driving societal shifts in consumer behavior, the future of work and digital transformation acceleration. Well-versed in consumer behavior evolution, she researches how the increasing pace of change influences sociocultural shifts.

She is a sought-after keynote speaker and thought leader, recently named a 2022 Top 100 Retail Influencer by RETHINK Retail.

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