Design must harness the power of Al to craft experiences based on user intent. Empowering your team with emerging tech is paramount to this transformation.

Christopher Smith

EY Studio+ US Customer Experience Design Leader

Empathy-driven. Creative leader powered by emerging tech. Believes intent-driven CX can empower every member of an organization for betterment of the individual, revenue and the customer.

As the EY Studio+ US Customer Experience Design Leader, Chris balances appreciating the ever-evolving digital demands of clients and consumers with seeking perfection of experience across all touchpoints. He pours himself into the minutiae that turn a mobile app, website or presentation into something delightful.

He leads the Digital Product Design and Innovation team integrating emerging technologies and experience design. He has established it as a diverse, multidisciplinary team that tackles some of the most complex business challenges in the industry.

Chris has designed, directed and built responsive web platforms, software and mobile apps, re-branded social platforms for global brands, and helped transform personal transportation in New York City.

Chris has an education in Digital Design from the University of Cincinnati, College of Design, Art, Architecture & Planning (DAAP). He spent the first two decades of his career among the creative titans in New York City working across agencies big and small. 

How Chris is shaping the future with confidence

For an experience designer, confidence stems from user testing. That method is foundational to Chris — asking questions, active listening and empathizing. Marrying those muscles with some of the most fascinating emerging technology in today’s world is the intersection where Chris helps clients manifest their vision for the agentic enterprise of the future.

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