Photographic portrait of David Ashton
How do organizations ensure they are automating intelligently? Focus on value and people. Remember that technology is simply the enabler.

David Ashton

EY ASEAN Advisory Intelligent Automation Lead

Intelligent Automation Leader for the EY ASEAN region. Passionate about technology, but focused on business outcomes. Global citizen and proud dad.

Areas of focus Automation AI
Office Singapore, SG

David is a Partner at Ernst & Young Advisory Pte Ltd in Singapore who is seasoned in Digital Operations and Intelligent Automation. He leads the EY Intelligent Automation Service or Association of Southeast Asian Nations (ASEAN), overseeing the development of the EY robotics capability and leading automation projects for key clients across the region.

With over 12 years of experience leading global transformation and automation programs, David has advised clients from a range of industries including Power & Utilities, Manufacturing, Automotive, Food and Beverage, Telecom, Fast-Moving Consumer Goods (FMCG), Financial Services and Industrial Products. Originally from the UK, he has been based in Asia-Pacific for the last ten years, primarily in Mumbai, Shanghai, Manila and Hong Kong. He is a Chartered Management Accountant (CGMA) and holds an MA in International Relations from the University of London.

How David is building a better working world

David is building a better working world by helping companies answer this question – how do you ensure your organization is automating intelligently? He works with organizations across a range of industries to address this question, helping them transform their operating models using smart technologies such as Robotic Process Automation (RPA) and Machine Learning. Leveraging his background in Global Business Services, he focuses on the commercial, organizational, process and risk dimensions of major automation programs.

David is especially interested in how the AI and Automation revolution will impact organizations, governments and communities across Asia-Pacific.

Contact David