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This article is co-authored by:
- Asaf Adler, EY Americas Supply Chain Emerging Technology Leader
Corporations have been increasingly relying on artificial intelligence (AI) in supply chain for demand planning and procurement, while exploring its use in other areas, such as standardizing processes and optimizing last-mile delivery. Even amid the global pandemic, enterprises were focused on evolving their AI supply chain pilots into operationalization. But, suddenly, another evolution of AI seized the spotlight — generative AI, popularized by ChatGPT — and upended our notions of what’s possible.
What is generative AI in supply chain?
Generative AI creates new content, such as images, text, audio or video, based on data it has been trained on. While the technology isn’t new, recent advances make it simpler to use and realize value from. As investors pour cash into the technology, executives are racing to determine the implications on operations, business models and to exploit the upside. For those who diligently pursue innovation guided by strategy and an understanding of the limitations — not by an impulse to chase after the latest shiny object — generative AI can prove to be an agile co-advisor and multiplier in strengthening supply chains.
What once seemed like science fiction even a year ago is now being discussed as possibilities and already being leveraged in real-world use cases across the end-to-end supply chain. These projects are enabled through generative AI’s ability to:
- Classify and categorize information based on visual or textual data
- Quickly analyze and modify strategies, plans and resource allocations based on real-time data
- Automatically generate content in various forms that enables faster response times
- Summarize large volumes of data, extracting key insights and trends
- Assist in retrieving relevant information quickly and providing instant responses by voice or text