ABOUT THE SURVEY
This report gauges the overall business conditions and challenges of Canadian private businesses. In order to further its existing research efforts around mid-market Canadian private clients and the relevance of outsourcing financial processes and operations, EY Canada commissioned (E) BrandConnect, a commercial arm of The Economist Group, to conduct a survey.
This targeted survey of Canadian businesses explores the relevance of working with professional services providers and outsourcing internal functions given current market trends and business challenges. The 15-minute survey was conducted via online and telephone (CATI) methodology in January and February 2020 among 150 finance/tax decision-makers and other senior executives at privately-owned Canadian businesses with a minimum of $50M CAD in annual revenue.
The survey sample represents broad industry and geographic coverage of the Canadian market, with the majority of respondents located in Alberta, British Columbia, Ontario, and Quebec. Half of survey respondents were comprised of C-suite execs, with the remaining half from the director level. Surveyed companies’ annual global revenues were: CAD $50m to <$250m (48%); CAD $250m to <$500m (16%); CAD $500m to <$1bn (25%); CAD $1bn+ (11%).