EY and Adobe are using agentic AI to transform marketing at scale

See how EY and Adobe collaborated using agentic AI to automate brand reviews, speed campaigns and improve compliance at enterprise scale.

In brief

• New tools using agentic AI can transform enterprise marketing and brand governance.
• Organizations can automate compliance reviews, cut approval cycles in half and boost consistency and creativity.
• The EY-Adobe Alliance helps organizations scale AI responsibly by blending human accountability with robust frameworks.

Unlock business value with agentic AI to reduce risk, accelerate speed and maintain brand consistency

Together, Ernst and Young LLP (EY) and Adobe are co-innovating by embedding agentic AI into Adobe Workfront to transform compliance reviews — making them faster, more consistent and more reliable at enterprise scale.

SCORE-AI is an intelligent system that goes beyond generating insights. It autonomously enforces brand guidelines, streamlines approvals and integrates workflows to provide speed, consistency and compliance in highly regulated industries. 

By automating routine brand and regulatory reviews, it reduces compliance risk and frees marketing teams to focus on what matters most: creativity, strategy, and connecting with customers.

The future of marketing is agentic AI

The world of marketing is changing fast. Audiences expect personalized, trusted and timely communications. Meanwhile, organizations in highly regulated industries face mounting pressure to comply with complex brand, legal and regulatory standards across multiple geographies.

This is where agentic AI makes the difference. Unlike traditional automation, it acts with a degree of autonomy — serving as a trusted companion that proactively guides, evaluates and adapts in real time. For marketers, that means spending less time on manual checks and more time creating meaningful work.

Agentic AI goes beyond content generation by functioning as an intelligent agent that can plan, reason and take action across systems, including:

• Automating workflows and routine tasks
• Enforcing organizational rules, guidelines and compliance frameworks
• Integrating seamlessly with tools such as Adobe Workfront and brand compliance systems
• Delivering consistency, reliability and guardrails at scale

The EY–Adobe Alliance: Innovation in action

What makes SCORE-AI distinctive isn’t just the technology — it’s the way it’s being developed.

EY technology, brand, marketing, and communications teams, working alongside Adobe’s product leaders, codesigned the solution to address real-world needs. Frequent syncs, agile iteration and collaborative innovation established that the system worked for actual enterprise workflows, not just in theory.

“This collaborative model is exactly how we help clients adopt and scale agentic AI responsibly. Together, organizations are designing a solution that addresses the complexity of modern brand governance, where content velocity must match the pace of demand,” said Dombrowski.

The EY–Adobe Alliance is differently positioned to make this possible. Together, we rapidly prototype, test and deploy solutions that transform workflows without compromising compliance or trust.

“Adobe has invested in gaining a deep understanding of our brand components and quickly demonstrated an ability to identify issues within images on a continuum from damaging to fully compliant,” said Rich Pugliese, EY Global Brand, Marketing & Communications Enablement Strategic Initiatives Leader.

What SCORE-AI does different

SCORE-AI is not just another compliance tool. It’s a modular, scalable solution built on Adobe’s enterprise technologies and tailored for EY’s brand governance requirements and underpinned by its Responsible AI framework.

• Streamlines brand governance: automates compliance reviews for images, PDFs, and PowerPoint and Word files, reducing approval cycles from weeks to days
• Accelerates campaign execution: embeds AI with Adobe Workfront, removing bottlenecks and freeing teams to launch faster
• Optimizes content supply chains: facilitates data-driven consistency across global assets while updating in near real time with regulatory changes
• Augments, not replaces, human involvement: keeps necessary oversight from enterprise governance, risk and compliance while dramatically improving efficiency

SCORE-AI is designed to integrate seamlessly with existing systems, allowing organizations to adopt at their own pace and expand across teams, markets and regions.

Business impact: Cut your review cycles in half

Imagine a world where compliance checks happen in the background while your creative team brainstorms the next big idea. In marketing, time is an opportunity. A campaign that launches on time can capture a cultural moment, respond to competitor moves or meet a client deadline. That’s the reality SCORE-AI is making possible.

On average, EY team’s global marketing teams spent 10 to 14 days navigating compliance reviews, with multiple reviewers and subjective decisions. This manual review process can create longer lead campaign workflows. 

For example, the EY teams repurposed a presentation for Adobe Summit 2025 using content that was presented the previous year after being approved according to SCORE guidelines. Yet the manual review process flagged the slides again, as varying interpretations of brand standards led to multiple requested changes and additional delays.

With the SCORE-AI solution added to their content supply chain workflow, assets such as images, PDFs and presentations are automatically scored against the EY brand standards. AI surfaces compliance risks, suggests corrective actions and ensures regulatory updates are reflected in real time. With agentic AI, the subjectivity is removed, allowing for more consistency in the reviews. Human reviewers only step in where nuance or discernment is required.

The results we’ve seen at EY illustrate the transformative business value of SCORE-AI:

• Speed: Review cycle times have been cut by more than half accelerating campaign launches and market responsiveness.
• Scale: AI enables consistent execution across teams, regions and channels, creating a reliable global brand voice.
• Creativity: Freed from compliance bottlenecks, teams spend more time on storytelling, design and customer engagement.
• Risk: Exposure decreased with near-real-time updates to brand and legal databases.
• Cost reduction: Savings are realized annually across resources and infrastructure.

This pilot proved the concept: Integrating Agentic AI can transform compliance requirements from a bottleneck into a competitive advantage. 

A blueprint for enterprise leaders

SCORE-AI is an example of how integrating Agentic AI capabilities into your customer experience strategy can connect workflows, scale team capability and drive impact with speed, precision and imagination. Whether you’re a chief marketing officer (CMO), a CFO or a chief information officer (CIO), the value is clear:

• For CMOs: Agentic AI establishes that every asset is on brand and complaint and freeing teams to focus on storytelling and customer engagement.
• For CFOs: Automated brand checks reduce costly compliance risks while strengthening financial resilience.
• For CIOs: Seamless integration with Adobe Workfront reduces operational costs, optimizes the content supply chain and accelerates scale.

Measurable value: Organizations successfully leveraging AI are showcasing its transformative potential. Among those reporting proven ROI, 64% cite faster content production and higher productivity, while similar numbers point to improved decision-making, freed-up resources for strategy, and revenue growth. (Adobe 2025 AI and Digital Trends Report)

“The powerful new solution EY is collaborating with Adobe on is in the advanced stages of development, leveraging AI to ingest and evaluate visual brand risk across entire documents prior to publication. Once complete, Adobe’s brand score technology has the potential to transform the EY brand’s protection protocols and expand our ability to safeguard one of our firm’s greatest assets,” said Pugliese, the EY Global Brand, Marketing & Communications Enablement Strategic Initiatives Leader.

Humans + machines: a new creative frontier

At EY, we believe the future of marketing is not machines replacing people — but machines empowering people.

SCORE-AI is an example of how the EY-Adobe Alliance works together to collaborate and develop solutions for the unique challenges our clients face. EY sought to streamline the rules-based repetitive tasks of brand compliance to free our teams to lean into uniquely human strengths:

• Creativity: Experiment and innovate without getting bogged down in repetitive review cycles.
• Connection: Build trust through consistent brand experiences across every region and channel.
• Innovation: Accelerate campaign launches, test bold ideas and scale into new markets with confidence.

Agentic AI becomes an amplifier and trust builder, empowering marketers, designers and writers to achieve more with greater impact.

The time is now

SCORE-AI is just the beginning. By embedding agentic AI into core workflows, organizations can unlock new possibilities across their business.

Customers demand speed, personalization and trust. Regulators require compliance and transparency. Competitors are already moving ahead.

By starting with ourselves, we’ve shown how agentic AI can be integrated responsibly into marketing workflows. It now stands as a blueprint for enterprises in highly regulated industries to follow with confidence.

The question isn’t whether AI will reshape marketing — it already is. The real question is: How will you harness it to create trust, value and growth?