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Forbes CMO Summit: How marketing leaders drive business transformation

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Discover how to stay ahead of the competition and drive growth for your organization.

When it comes to volatile or recessionary periods, organizations that focus on innovation and growth in the long run usually come out on top. In this video series, Seth Matlins, Managing Director of the Forbes CMO Network, sat down with Johanna Assous, EY Americas Business Transformation Leader; Shivram Vaideeswaran, Global Head of Delivery Marketing at Uber; and Don McGuire, Qualcomm’s Chief Marketing Officer (CMO) at the Forbes CMO Summit to dissect how leaders should approach today’s challenges and best prepare their companies to weather the storm.

The Forbes CMO Summit is an annual event that brings together some of the world’s top marketing executives and thought leaders to explore the latest strategies and trends in the field. The event provides attendees with the opportunity to gain actionable insights and strategies to grow their organizations. The topics covered at the summit included branding, consumer insights, digital marketing, customer experience, analytics and innovation.

Weathering the storm: How marketers can navigate economic uncertainty


See how marketing leaders are leading their brands through a time of economic uncertainty by focusing on strengths, improving the customer experience and growing trust.

Meeting customer expectations: How brands can gain consumer trust, loyalty and respect, while also helping to create a better world


Discover why organizations must be a driving force behind sustainability and purpose.

Leading through innovation: Why transforming marketing operations is a key driver

Explore how top marketing leaders are reimagining delivery models, data analytics and the human experience to drive innovation and engagement.

Redefining marketing metrics: What success looks like in today’s environment


Learn how top marketing leaders are evolving measurements to drive sustainable growth.


CMOs have the difficult task of balancing brand management, sustainability, innovation and economic viability. Hear how several world-class CMOs including Qualcomm and Uber are facing these challenges head on.

For more insights on marketing & growth initiatives

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