An African american woman buy a bottle of milk from refrigerator cold in convenience store for drink at home

An EY-Parthenon Series

Consumer Sentiment Survey (Wave 6)



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Our survey looks at changing US consumer sentiment as a window into how consumer priorities are changing in response to macroeconomic and geopolitical events.

The Wave 6 survey was fielded in the last week of June 2026.


Prices, domestic politics and geopolitical conflicts continue to weigh heavily on US consumers, with no relief from the stress of the past year — according to the newest edition of the EY-Parthenon US Consumer Sentiment Survey. Respondents also highlighted concerns about lack of wage growth and housing affordability. While consumers say they are most concerned about higher grocery and transportation costs, anxiety about transportation has eased since the April surge, and most respondents are optimistic that gas prices will come down within one year. The survey also shows that, while US consumers remain resilient, the number of respondents saying they expect a recession has remained above 60% for the past year — a reminder that recent stability doesn’t foretell future sustainability.


Key insights


Areas to watch


Our point of view


EY-Parthenon Consumer Sentiment Survey Wave 6