How GenAI can unleash potential for knowledge and frontline workers

In this webcast, EY panelists will delve into how generative AI is empowering both knowledge workers and frontline employees across industries.

Generative AI (GenAI) is not just a technological innovation; it's a game-changer for businesses looking to contribute productivity and efficiency. However, its applications are not limited to the tech-savvy and can be a positive disruptor across all levels in an organization. According to the EY 2023 Work Reimagined Survey, 52% of knowledge workers and onsite employees are either using or intend to use generative AI in next 12 months.

The demand for GenAI by knowledge workers is driven mainly due to the advanced automation capabilities and enhanced decision-making processes. In the case of frontline workers, it helps automate customer interactions thereby enabling exceptional customer service.

The transformative potential of GenAI not only streamlines operations but also elevates the creativity and efficiency of the workforce. 

Topics to be discussed include:

  • Benefits of generative AI to knowledge and frontline workers
  • Strategies for implementing generative AI that align with the organizational goals and employee needs
  • Practical applications and case studies


  • Andy Lomas, EY EMEIA and EY Global HR Transformation Leader
  • Harvey Lewis, EY UKI Technology Consulting, Data and AI Leader 


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