Our clients understand the need of investing in FinTech and innovation in their transformation journey, with an attempt to minimize risks, improve efficiency and ensure growth.

Effie Xin

EY Greater China Financial Services and Asia-Pacific FinTech and Innovation Financial Services Managing Partner

More than two decades of experience in financial services. Contributor to the transformation of China’s financial sector. Spearheading FinTech adoption.

Effie has been helping financial institutions grow in a fast-changing landscape by providing integrated and customized services ranging from strategy and transformation, risk management, performance improvement, to technology.

Having graduated from the Shanghai University of Finance and Economics and obtained an MBA degree from the Schulich School of Business of York University in Canada, she is a fellow of the Chinese Institute of Certified Public Accountants and a Canadian Certified Management Accountant.

How Effie is building a better working world

In the past years, I am passionate in driving the development of new technologies and capabilities in the financial sector. I have been dedicated to creating remarkable client experience by collaborating with and influencing financial institutions in exploring new business models with ground-breaking solutions to achieve business excellence and gain competitive edge in the market.

Effie‘s Latest Thinking

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